Business tips

Business tips

Providing simple business tips is a simple way for our members to show their expertise, reaching out and connecting to our readers.  They understand and have been through many different stages to get where they are and are ready to reach out and help others.

You may find something here you didn’t know or you even† may find something to help spark an interest to launch your very own business with these simple and public blogs, ensure you save this page to your bookmark to check back regularly or join our newsletter to see what free information is being published.

Crowdfunding pitch

Crowdfunding pitchAre you still trying to create that winning crowdfunding pitch for your campaign? A mind-blowing pitch is what you will need to seal the deal. Crowdfunding platforms offer a large online audience to present your campaign goals, but a pitch that catches the investor’s attention will set you apart from the rest.

What is crowdfunding?

Crowdfunding is an excellent opportunity to source funds for a project or business idea. It helps make finding funds simple by obtaining investments and small donations from a large number of people. People with financial resources can now easily contribute to business concepts they find interesting without the hassle of going through major legal channels.

How do I create a winning pitch?

When you write a pitch from your audience’s perspective, putting it together becomes much more manageable. The more questions you address in your pitch, the more likely you will obtain investors for your campaign. Here are the top ways to create a winning pitch:


1. Your business needs a solid business plan 

To launch a successful crowdfunding campaign, you must communicate project information so that investors understand right from the start what your business is about and why they should invest in it. Your first step should be to create a solid business plan for your crowdfunding campaign, containing the problem your idea will solve for the consumer, what sets your ideas apart from the competitors, and how you will market your ideas.


Pitching your business2. Capture investors with your story

Telling your chosen audience a story about how your business idea originated is a description that encompasses both the project and the product or service. It would help if you shared an engaging story about how you came up with your business idea. Include some aspects of your business plan as well as your founding story. Your story is a creative way that allows investors to understand you better personally and professionally, promoting trust and confidence in you and your business idea.


3. Know your audience

Try to find your audience within a community of like-minded people, as these are the people that will likely back your idea. Research the age, gender, location, and interests of your target audience. Examine the difficulties they may experience, the products and services they utilise, and what about your industry that appeals to them. This research is essential to finding your ‘crowd’ and positioning your product in the right market.


4. Use facts and data

Your confidence in your product has led you to believe that it will succeed. Investors do not offer funding with only your belief that your idea will work. So, before starting your crowdfunding journey, make sure you have done all the research and evaluations to offer investors the facts and data on why the market requires your product. Facts and data make your pitch more credible, as most investors would like to see something tangible instead of investing in promises alone.


Crowdfunding pitch5. Show the estimated cost and project timeline

Give investors an overview of your timeline and the costs involved using visuals, such as graphs. For example, a 5-year revenue and cost projection offer, enough information for an investors to grasp when to expect a return on investment (ROI). A project timeline will make investors feel included in the process with precise dates from product development to launch.


Fembuiz Directory wants to help support upcoming businesses so we have added a “Crowdfunders” Category so people can easily find and see the upcoming businesses soon to be launched and for investors to support.  This allows these businesses to start creating an online presence and with the flexibility of our directory listings they can be edited as the business grows.

If you are looking for a site to list and pitch your idea please visit this blog I found by Elegant Media – “5 Top Crowdfunding Websites Australia“.


Fembuiz Directory –

Facebook group – Women in Business – Australia



Free health and fitness resources

list of free health and fitness resourcesFembuiz is aiming to head towards health and fitness more, particularly women’s health, so I have for all of you and for any business a list of things that may help when it comes to health and fitness, a healthy workplace can increase productivity, so save this “List of free health and fitness resources for Australians” blog post to your bookmarks.

We will be adding to it as we come across information so you can use this as a shortcut to health and fitness information, this can be used to help improve your business impact or overall lifestyle.

The world is changing everyday, we have to live within ourselves everyday, with our family and amongst our friends.  Not only that but if we’re sick, our family struggles, our friends in most cases stay away because they don’t want to catch something (can’t blame them), we can’t work and our business could struggle.

Healthy workplaces

We need healthy and safe employees, healthy attitudes and in general healthy lifestyles.


Doing anything is better than doing nothing.


Health direct

  • Covid-19, (The Australian Governments National Coronavirus Helpline, 24/7 – 1800 020 080
  • Health Topics A-Z, Conditions, symptoms,  procedures, Life stage, All topics, A to Z.
  • Medicines, accidental overdose, Antibiotics, Antidepressants, Antihistamines and many more…
  • Symptom checker
  • Service finder, services, preferences and location.

Australian government department of health.

  • Find out the latest alerts
  • Health topics
  • Initiatives and programs
  • Resources
  • Nearest vaccination clinic
  • Learn more about Covid-19
  • News

Eat for health.

Federal register of legislations

  • Acts
  • Legislation instruments (in force)
  • Notifiable instruments
  • Bills
  • Gazettes
  • Information

mind, body, soul

and of course…

Fembuiz directory health and fitness shortcuts:

Health and Wellbeing listings

Fitness and sporting groups listings

Women’s health blog posts


Net Lawman – real law in plain english

  • Business
  • Company and partnership
  • Personal
  • Land & Property
  • Employment
Sharing business traffic statistics

Keep it realOver the past couple of years there have been some life-changing events, such as the Pandemic and now with what’s going on with Ukraine and Russia, plus the cost of fuel and oil now rising, businesses have been affected dramatically, some closing down while others have boomed, not only does this affect businesses but individual incomes and expenses. Today I am going to share some of our business traffic statistics.

Authenticity and business values play a big part in business, some stand by using Organic advertising only as others are happy to fork out thousands in paid advertising, a lot of businesses will use a bit of both, collaborate or have other avenues.

When creating your marketing plan just remember that the world changes, when there are events such as the Pandemic and War, the same goes for a town when there’s been a tornado, hurricane, floods or fire, people’s circumstances change and so do priorities, from trying to purchase toilet paper to wondering where they’re going to sleep tonight or get their next pay packet from to a bag of groceries.

When things like this happen, make sure you go back and revisit your marketing plan because if you keep doing the same thing, nothing will change but the world will be around you and let’s not forget to mention as generations get older, as new social media platforms are created and algorithms change, there’s always so much going on that needs to be taken into consideration.

Revisit your marketing plan

Google AnalyticsLink your website to Google Analytics and check in regularly with what’s happening, get yourself a diary or calendar and write down what you change and what you’ve been doing while working on your business, so when you look over your Analytics and you notice a change you can look back in your diary and see what did because we’re all doing so much it’s easier to remember this way instead of been left wondering, “What did I do back 2020 in January that brought x— amount of more visitors”.

Google AppsIf you have a Gmail account you can find this in your app store at the top right corner, along with many other apps that can help you manage your business.

I get asked on a regular basis what type of traffic we get and what our target audience is, not all information should be given out, it can be very private, you need to keep an eye out for copycats trying to source information they shouldn’t, being nosey.

Being asked what your target audience is and what your marketing plan is, is almost like peeking through a lady’s underwear draw, well that’s how it feels to me, it’s personal.

On the other hand, some customers want to know and need to know before listing their business or going ahead with your services, so here is what I’m willing to share:

Below I have posted some of the statistics from our website from 2019 to 2021, a 3-year span.

Fembuiz business traffic statistics:

Statistics over 3 years from 2019-2021

Fembuiz has visitors from all over the world, with Perth, WA ranking #1 for visitors over the previous 3 years.

73% of visitors were from Australia

16.3% came from the United States, and

5% from India


Our most visited categories have been:

1 Business Services
2 Construction and Trades
3 Legal, Finance and Insurance
4 Sporting Groups
5 Designers, artists and handmade goods

Country Visitors to Fembuiz

Fembuiz Visitors 2019-2021

Our most visited blogs:

2019 2020 2021
1st Men’s networking and business groups Acronyms and abbreviations for social media and business chats Eat for your hormones with Lyn Fernie
2nd Social Media and Digital Market Success Best times to post on different social media platforms The best-fitting snow pants for women ever created by Maria Baker
3rd How to overcome injuries with Julie Metsola Eat for your Hormones with Lyn Fernie Megan Haigh and the Executive Entourage


Over the course of these three years, there were changes made to the layout and process of the directory listings, bringing in the 3 step process.

We also found that there were a lot of spam visitors submitting ungenuine, offensive and untrusted links in the comments section of the blogs, we only approved authentic, legitimate and trustworthy comments.

This took a lot of time to filter through.

During this time we had blocked their I.P. addresses and blacklisted unappreciative words being used in comments and then decided to turn off comments from the public.

To leave comments on the blogs you now must be registered, with or without a business listing.


How is 2022 looking?

This January and February of 2022 so far we have had 2,200+ page views across the site with 41% being United States visitors and 40% being from Australia. 
Compared to last year U.S. Visitors were 19% and Australia was 50% over the same 2 months.
I’m not sure why interest from the U.S. has boomed this year, along with people staying on the site 3 times longer.  I find this interesting as I have never targeted the U.S. 
This could be because of what’s going on with Ukraine and Russia or maybe because I’ve recently been through the entire site, audited and edited each listing and their SEO recently.
Analysing your target market, have a look over your marketing plan then analyse the actual results, you may just need to create some minor changes or you could find an audience you didn’t realise you had.
Impact VA

Impact VADo you work from home? Then, this one’s for you…

Little did I know that when I became a Virtual Assistant and a business owner that I would have the desire to start blogging and reaching out to women who were in the same boat as me. It was through my VA network that I realised there were so many women just like me making a go of entrepreneurship in some form or another and that was just in the VA industry!

“I’m starting to wonder whether I started blogging because I wanted to offer interaction, connection and support to you or whether it’s because I needed that interaction, connection and support from you.”

The struggle is real…

I started to notice that a lot of women were struggling in one way or another. Struggling with confidence to put it out to the world that they were embarking on the new and exciting journey of running a small business. Struggling to overcome their fears and find clients. And struggling to find a balance between work, their relationships, their health and their social life.

Becoming a VA is a very freeing venture for some, allowing you to work on your terms, to work when you want or spend a day at the beach instead. But I have found the comfort of working from my home, especially during covid, a little too comfortable and now I struggle to want to go out at all. In my mind I’m grappling with the need to make money 9-5 Monday to Friday versus the need to go for a walk each morning before I sit at my desk in the comfort of my home.

Impact VAWhat do I need most?

Well as much as I need exercise and be healthy, I really really need money to support my family. And so I choose to sit at my desk mostly Monday to Friday, nine to five. And then the other parts of my life get neglected.

Last week though I took a half day off and went shopping because I really needed a new outfit for my Mum’s memorial that’s coming up. It felt so darn fabulous to have the freedom to just get up and go without having to answer to anyone or fill out a leave form. And I realised I need to do more of that. More prioritising me, more harmony. And that is what this blog is all about!

The Work from Home’r Syndrome

So if you’re a Virtual Assistant or a work from home’r, I get it. You have the Syndrome too. You must please your clients and you must pay the bills but you also have to go to the gym and have a coffee with a friend. It’s hard to work out in your head what’s most important but if truth be told, it’s all important. You can’t have one without the other. You can’t run a successful business if your health is not in order.

What is one thing you can do today, for you and your health?  I think it’s pretty simple.

  • Get out from behind your desk

  • Go for a walk in the sunshine

  • Meet a friend for a coffee

Impact VANow I’m going to take my own advice and get out of the house.

The work will still be here tomorrow.

By Claire Dalton

Click to view Claire’s Fembuiz for Impact VA.

Helping a friends business

Business friendsDiving right in and starting a new business can be daunting, but with your help, you can be a supportive friend or loved one by collaborating or helping a friend’s business. Connect with your loved one’s businesses and offer the much-needed support and learn something new along the way!

What’s the best way to help a friend’s business?

One of the best ways to support your friend’s business is to spread the word about their product or service and get their name out there to help their customer base grow. So, let’s explore the various ways you can be there for those closest to you and their ventures!

Offer Helpful Advice

Knowledge is power! Having your own business can be overwhelming, but if you have more experience than your friends, discuss their areas of concern and offer valuable advice. How can you help them grow as a business? Remember that it’s all in the delivery, so if you have some criticism, couple it with meaningful advice and support their journey.

Engage With Their Social Media

Social media is essential for startups. For example, Facebook has more than 70 billion users, and 2 million small businesses use the platform for advertising. Help a friend’s business by leaving a review, sharing their posts, inviting your network to join events, and increasing their brand awareness. 

Social MediaCollaborate With Their Business and Your Own

What better way to help a friend’s business than a good collaboration between theirs and yours. For example, offer a discount or voucher to your friend’s business if they purchase from you and vice versa. You can host events together for both businesses and refer consumers to each other. Ensure that the collaboration is in the best interest of both companies.

Offer to Volunteer and Visit Their Events

Every startup needs a helping hand. You can help a friend’s business by volunteering your time. Even if you have an hour to spare this week, your friend will appreciate the support. Volunteering is also helpful if you are interested in the same industry, leading to future opportunities. 

Pay for Your Friend’s Service

Don’t take advantage of your friend if they have a service or product you could use in your own life or business. Your friend is trying to make a living and can’t spend their time and resources on giving freebies to all their friends and family. Ensure you pay them full price, and it’s guaranteed they will feel appreciated.


CollaboratingFinal Thoughts

Collaborating or helping a friend’s business helps set your friend up for success, and you will benefit as well. By spreading the word about your friend’s startup and widening their networking abilities, your friend will have a good start entering the business world.

Successful people are known for giving back to their communities, so embrace this moment. Who knows, your friend could be helping you at a later stage with a massive business deal or connection!

Womens business networking event

Women's business networking eventsI could rave all day about the benefits of networking! It’s truly a wonderful way to build your connections, learn new things, and grow your business – but not in the way you might think.

Whether you are building a business that is your main job and source of income, or if you’re creating a little side-hustle – networking gives you so many benefits both personally and professionally.



If you are put off by pushy people, or business cards being shoved in your face before so much as a hello, I hear you!  

Networking is not about selling but rather serves as an avenue to create long-term relationships with mutual benefits.

Now, if you’ve had bad experiences with networking before, or are just too shy – that’s okay. There are strategies you can adopt to make sure you find the right networks and reap the rewards. 

  • If you’re shy, see if you can find one person to go with you – or find the event host when you arrive and explain you don’t know anyone. They can then introduce you to some people.
  • If you’re worried you won’t enjoy it, start small and try out a few different networks and event types to see which ones suit you. Have a back-up plan to leave if you’re just not feeling it.



So, exactly what are the brilliant benefits of networking everyone keeps raving about? Read on for 8 top networking benefits:

  • Fresh ideas and perspectives 

Without networking, who are you going to talk to about your ideas or ask for advice? While your Mum/boyfriend/best mate/husband might be really supportive of your business and even have some great advice, this can eventually run its course or become counter-productive as they are too close to the situation. 

Networking gives you an opportunity to gather a range of ideas and that can help grow your business. Think of it like a library – a place where you find lots of information and research ideas.


  • Opportunities and collaborations

As we’ve already established, networking is all about building relationships and connecting with other like-minded people. Building your tribe via networking allows you to be in the right place when opportunities come along. 

Many opportunities for work or development will never be advertised on the open market – so building a professional network offers you the chance to be top of the list when opportunities do arise. 

Fembuiz Connect Events

  • Create awareness, build business advocates 

Despite all the online marketing you may be doing or the range of paid advertising you might be investing in, sometimes nothing quite beats actually meeting people and building awareness with you at the forefront. 

Networking is a wonderful way to actually make a real connection with people. They may or may not become a client or customer, but I can guarantee that if you build these relationships the right way, they will become advocates of your business. 

The people you connect with are likely to go on and connect with you on your business socials, share your posts, find useful resources for you, and recommend your business to their friends and family. 

benefits of networking

  • Positive influence

The more time you spend with like-minded, intelligent, fun people, the more your business will thank you. People that are attending networking events to build their business or to enjoy the company of others are usually people that are really driven, positive and uplifting.


  • Steer you towards the business you always wanted 

Sometimes the business you are building is going off track, or not bringing you joy anymore. Networking with the right people will give you the chance to see other ideas, gain inspiration, or get advice from others on how you could steer your business in the right direction. 

Networking also allows you to get an outside view of your business – other people can often identify areas of growth for you, or highlight where your marketing messaging might be slightly off. Wouldn’t you like to have access to all this amazing help?


  • Build confidence

If you feel nervous in social or business situations then going to regular networking events can be great for building your confidence.

You’ll get used to talking about your business.

You’ll get used to chatting about you!

You’ll get used to asking questions to others.

You’ll get used to helping others which in turn, builds up your confidence. 


At Fembuiz, we often have events where we have 3 keynote speakers, sit down for a high tea lunch and then everyone gets a turn going around the table doing a 5min talk about them and their business. 

This allows women to practise public speaking in front of a small group, building their confidence to speak in front of bigger crowds in the future.   

Even if you feel confident already, attending networking events is a wonderful way to build on your enthusiasm and maybe help others who feel less confident. This is a wonderful way you can give back to the network. 

benefits of business networking

  • Satisfaction from helping others 

Picture this: you go to an event and meet someone who is experiencing a business issue that you have already been through, or is really unsure about a particular business issue. You bond over this mutual experience; you are able to offer advice or direct them to a resource that will help them. 

How good do you think this would feel? 


I bet it will make you feel really happy and actually energise you. 

Plus, karma is a wonderful thing. People remember the good you did for them, how you listened, how you helped. Obviously, you don’t give to get back, but ultimately it feels good and that’s okay. 


  • Have fun!

At Fembuiz networking events it’s all about the fun as well as business-building! 

Let’s face it, we don’t want to do things that are not fun. So, at Fembuiz we start off with an Icebreaker game called “Find someone who…”. 

We allow a safe space for women to connect and collaborate while enjoying helping other women build up their businesses.

So, what are you waiting for?! Take a look at our events CLICK HERE

Fembuiz Connect Events

7 businesses working from home

Whether you’re a stay-at-home mum, recently lost your job, you don’t know what’s next career-wise, or simply looking for a way to make more money part-time, then finding a way to work from home could be perfect for you. Home-based businesses are becoming more common, with more people discovering ways to leverage remote work and pursue entrepreneurship from the comfort of their own homes so we thought this of list 7 businesses working from home may help you get started.

The best business opportunities for women wanting to work from home need little to no startup capital and low risk while demanding a tremendous amount of time and effort. These business opportunities are in industries that have remained robust even during difficult times.

You should also enjoy what you’re doing. It’s very seldom you meet a successful entrepreneur who isn’t enthusiastic about their work.

Read further if you’re looking for ideas to kickstart the work-from-home endeavour that affords you flexibility.

7 Businesses

Become a Freelancer

Freelancing is one of the best business ideas since you can work whenever you want and make as much as you want! You might have one of many skill sets in high demand, and what’s great is that you don’t need to be an expert.

Your skills could be one of the following:

  • Graphic design
  • Virtual assistant
  • Copywriting
  • Customer service
  • Social media marketing
  • Music 
  • Design

Be mindful that it can take time and effort to profit. Rome wasn’t built in a day!

If you are not sure where to start, look for freelancing sites and find freelancers within your interests or skills. This gives you an idea of what’s in demand and ideas on how to get your profile set up. It’s time to pursue your passions and interests in a freelancing career!


Service-Based Businesses

Besides freelancing, there are other service-based businesses you can try from home. Although service-based businesses are simple home business ideas, they do demand effort. Finding ideal clients can take a lot of networking and word-of-mouth recommendations, but happy clients are more likely to keep your services over time.


Examples of service-based businesses include: 

  • Personal training
  • Dog walking
  • House cleaning

In contrast to a product-based firm, you don’t always need many clients to succeed. A few high-quality clients can be enough to sustain you full-time while working from home, depending on the service you provide.


7 Businesses from home

Day Care Service

A home childcare service is an excellent business idea if you enjoy working with children. Many parents use daycare services because there are more working couples and single mothers. If you’ve considered this a career, you must ensure that you can create a safe and nurturing environment for children during their developmental years. Make a list of the legal requirements and supplies you’ll need, and follow the below steps:

  • Build a business plan. You can also start fundraisers to help cover the costs.
  • Select a suitable name and branding.
  • Make a financial plan with a budget.
  • You will standardize your daycare by obtaining a license.
  • Hire employees.
  • Ensure the children’s safety.
  • Create a website and use social media to promote your service.
  • Schedule activities and communicate with parents.


Sell on Amazon

If you enjoy shopping and looking for a great deal, Amazon’s FBA program (Fulfillment by Amazon) is one of the most fantastic businesses for women to pursue. You look for bargains on things in stores or online and then resell them on Amazon for a higher price.

You keep your products in Amazon’s fulfilment centres, and they will pack, ship, and offer customer care for your customers. FBA can assist you in growing your business and reaching out to more clients.

It is easy to make money selling on Amazon and requires minimal work because Amazon does everything for you!


Write an ebook

Writing a book and selling it online may seem daunting, but it’s a lot easier than it may seem. You can write about any topic from parenting, to the single life, to how to grow an organic garden. The opportunities are endless!

If you’re aren’t confident in your writing skills, you can hire a freelance writer to “ghostwrite” the book for you. Once your book is ready, hire another freelancer to design a book cover. Once your book is ready, upload it to various ebook sites, including Amazon and Apple Books.

Suppose you’d like to make even more money. In that case, you can hire a voiceover artist to record an audio version of your book to sell on Audible, Apple Books, Amazon, or any other platform that sells audiobooks.

Writing an ebook is one of the fastest and easiest ways for women to make money from home, as it requires very minimal work.


7 Businesses - Channel

Start a YouTube Channel

Do you and your family love entertaining people? Or maybe you love to cook or bake and want to share your recipes online. If this sounds like you, starting a YouTube channel and monetizing the YouTube Partner Program can bring in passive income.

With the YouTube Partner program, you make money from your videos and Google-placed ads. Creators must have at least 1,000 subscribers and 4,000 view hours in the previous year to begin earning money directly from YouTube. 

They can apply for YouTube’s Partner Program after they achieve that threshold, which allows creators to start monetizing their channels through adverts, subscriptions, and channel memberships.


Doula Services

Do you have a soft spot for newborns? A birth doula is a person who provides one-on-one assistance to a woman in labor, her partner, and her family. Birth doulas offer the laboring mother and her partner constant, uninterrupted care, allowing them to fully engage in their experience by providing physical and emotional support as well as information about the birth process and their alternatives.

You can become a doula in as little as 12 weeks! There are countless programs to choose from to get certified.

Flowers by Petals

Australian Florist Network “Petals” is a company that is connected with florists Australia wide.


Final Thoughts

Starting and running a business requires a considerable amount of time and effort. If you don’t enjoy what you’re doing, you’ll be less inclined to put in the time and effort necessary to see your at-home company succeed. However, if you enjoy what you do, minor achievements will offer you satisfaction.


Did you know that Facebook made just over $27 billion dollars in 2020 just in ad revenue, in the 4th Quarter alone!

They have over 200 million businesses listed from around the world, in 2019 65% of their users were under 35.

How much have you spent advertising your business page recently to stand out amongst all of these other businesses?

What if your business could have other ways of being found on the internet at minimal cost and not just relying on a free Facebook page.

in 2019, there were 225,121 new ABN company registrations for the year, 2020 there was 237,994.

This year 2021, in the first 4 months Australia is already up to 90,819 comparing the same 4 months over the past 2 years, 2019 67,722 and 65,411 for the year 2020.

25,408 more than 2020 and 23,097 than 2019 than those same months compared, crazy! Sounds like more businesses to compete with is on the rise. 

𝙃𝙤𝙬 𝙖𝙧𝙚 𝙮𝙤𝙪 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙨𝙩𝙖𝙣𝙙 𝙤𝙪𝙩 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚 𝙤𝙩𝙝𝙚𝙧𝙨?

How many more Facebook ads, google ads and Youtube videos how are we all going to compete with that soon? There’s already so many and these are from all over the world, not just Australia.

𝟐𝟎𝟏𝟗 𝐆𝐨𝐨𝐠𝐥𝐞 𝐡𝐚𝐝 𝟑.𝟓 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐬 𝐏𝐄𝐑 𝐃𝐀𝐘.63% were mobile phone users.

The most searched keyword was youtube.

With over 62 billion visits to their website

Search Engine Optimisation (SEO) helps to raise your business higher in Google searches.

Fembuiz uses Google Analytics and SEO Yoast, we create your SEO and Meta Data description based on your business description, for every business listed within our directory, all business categories and the overall website.


Come and join us in an exclusive directory for Businesswomen across Australia, businesses are exceeding and standing out, our website page visits have doubled from 2019, as well as our Facebook group members.

Not only can you list your business on our directory platform, but this not only increases your chance of being found in a Google search, you can also link your YouTube channel or an interview done by us and posted on our channel, have a guest blog post published and shared across our Facebook platforms, adding to your media platform and creating more ways to be found and stand out in the business world, be a leader, not just a follower, set an example in your chosen field of expertise.

We have a cheat sheet attached with tips on how to create a fantastic business description, this may come in handy for you on many platforms available when you join our Fembuiz Members-only Facebook group.  This is one of many business-related cheat sheets and tips from other members.  You to can add to this, this helps to introduce your expertise to the businesses listed in the directory and help others.


Rebecca Bennett

Founder of Fembuiz Directory


According to Gender workplace statistics of Australia, females account for 47.2 percent of all the working Australians, with 25.8 percent full-time employed while 21.4 percent are working part-time. Since the COVID-19 closed significant portions of the Australian economy, recent findings from Roy Morgan reveals that out of 47.2 %, almost 33 percent of employed women are working from home during this period. If you are among the 33% of Australian women working from home and the thought of working remotely while caring for your children makes you nervous then you are never alone. 

Children need full care and parenting. It sometimes becomes difficult for women to work from home while managing their toddlers also. It is difficult to create boundaries when you are balancing too many different roles with no buffer zones to support you to do so.  Here are some strategies to support women working from home with their toddlers or infants. These tips will keep you away from frustration, and help you to manage a balance between work and family.

Let’s find a solution to your problem.

1. Devise a Creative Schedule:

If you are a working woman and a mother also then it is a tough job to keep a balance between working life and family. For this purpose, you should devise a creative schedule. If you have a child then the ideal time for work is the sleeping hours of your child.  Try to get up an hour or two before your kid. If you are an early riser then devote this time to your most important task.  If your child is young then devise a schedule with mutual consent of the child and place it on the fridge.

2. Utilize the Nap Time:

When working remotely, capitalize on naptime to remain active. Use these hours to accomplish the task that needs your undivided attention and concentration, whether your child sleeps for one hour or more. This is the best time for working women to do her task with full focus.

3. Communication is crucial:

Communication with the boss or employers is the most crucial factor for working women. It is fine, to be honest about the situation that with work you are also balancing the need of your children. In this way, your colleagues will not be surprised.

4. Set an edge with your child:

In addition to explaining your situation to your colleagues, it is essential to establish limits with your children, particularly if they are a schoolchild. During work time, you can allow your children to watch television or play games for one hour more than usual time. But don’t forget to explain the situation to your child that this independence will not last long. If you are going to take a conference call or require silence then communicate and interact with your child and give them a gesture of “Don’t Disturb”

5. Split the Load:

As in this pandemic, everyone is struggling and working from home. If both you & your husband are at home then it would be better to split the burden. You & your partner can work in shifts. If you are working then your partner could interact or take care of the child & vice-versa. Never be shy to ask for help. You can also get help from your family member, friend, neighbor, or babysitter to take care of your child when you are busy with your work or in any meeting. In this way, you can easily put a balance between work and family.

6.  Set a separate workplace:

If you are struggling to work from home with toddlers then try to set a separate or confined place for work. Place a “Don’t disturb” label on the door of that place. During conference calls or meetings you can work productively in that room without any distraction. So, you will be able to make a balance between work and family roles.

7. Keep a moment for yourself:

Any person can suffer from stress to some degree at any time. If a woman is working from home & managing his household responsibilities and children also then it can lead her to psychological strain. As a result, she would not be able to manage a balance between work and family. Therefore, it is necessary to take a nap from routine work. Try to do something for yourself which will soothe your mind and nerves. In this way, you will regain the energy to perform the routine task productively.

8. Make your Weekend productive:

You can do some of the weekly tasks on weekend such as you can make curry or snacks for the whole week. Try to manage the indoor or outdoor interests of your child on weekend, so you could spare yourself in mid-week for work.

9. Stay Away from distractions:

Working women have a lot of things in her mind including their child also. Therefore, it is necessary to keep only crucial thoughts in your mind. Delete the unnecessary and time-waster things from your mind. Avoid the usage of social media during working hours as it is the greatest mode of distraction. For this purpose, the certain application can be used which can restrict your approach to social media and keep you away from distraction.

10. Give Choice or Set Goals:

During work time, you can keep your child busy in making choices of their daily activities such as you can ask your child to think and decide a snack he/she wants to eat or decide the clothes he/she want to wear. For teenage children, setting goals is a productive way for their brains. In this way, a child will think about his aim of life, sets a goal, and tries to find a way to reach that goal.


Click over to our group to see recommended tips and tricks for the working mum, direct tips from our members.

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Womens business

According to the latest report, Australia ranks among the ten leading global marketplace for women entrepreneurs with over 34 percent of total female entrepreneurship. According to the Australian Bureau of Statistics, 12.1% of Australia’s 5.9 million employed women are now self-employed. Women are running more than 1/3rd of all small businesses as an owner.

A piece of extensive information and expertise is required to become a successful businesswoman. To flourish your business and to be a successful women entrepreneur, you should follow some worldwide accepted ideas. In this blog, you will find the top 10 business tips for small business owners.



Tip 1: Technology and Networking:

In Australia, 8 out of ten women entrepreneurs believe that technology and social media is proved to be effective to grow their small businesses.  In this technology-dominated society, networking and the creation of new connections have become crucial. Technology not only helps to contact potential customers or partners but also provides ideas, experiences, and expertise to achieve a new goal for your small business.

If your association with the people will be more, the more likely you are to discover new ideas to turn Australian business profitable. For a successful business, you should use technology, which is a cheap way for small businesses. Create a website or Facebook page and promote your business through social media.

Tip 2: Get Feedback from your customers:

It is essential to get feedback and reviews from your customers to grow your business. Positive reviews and constructive criticism from your clients can be beneficial for your small business. Encourage your clients to engage with you through social networking, customer support, or direct contact. You can display feedback of satisfied customers related to business to your potential clients.

Tip # 3:  Get Direction from Experts- for free

You can get advice from experts for free. Many business experts will feel happy to assist the small business owners if you communicate politely to them. For this purpose, LinkedIn is an excellent forum to ask for advice. Some websites or blogs can also provide advice related to business such as this blog providing tips for small business owners.



Tip 4: Flexibility is vital:

Being a small business owner, you should evaluate your company’s performance on regular basis and implement changes if required. Face the positive and constructive feedback if a business is not running according to your plans. Try to learn from customer feedback and make changes to your plans or products. This flexibility will help to run the business successfully.

Tip 5: Stay focused on your goal

Don’t ever lose sight of the reason to initiate your business. Ups and downs are part of a business. Whenever you get success or face failure, stay focused on your goal. Do not forget the purpose to start your business. Remember that journey on the way of business is full of challenges, risks failure, and success also. If you ever face downtime then learn from experiences or mistakes and don’t move back or away from your path.

Tip 6: Don’t bid less, give more

Reducing the cost of products in competition with large businesses is a foul game. Instead of reducing the prices of your products, try to compete with competitors through quality products, marketing strategy, product awareness, and customer support. Always address the issues of customers and target the benefits you are going to provide.

Tip 7: Spot-on payment system:

To manage the everyday activities and operations in your business, a steady cash flow is required. For this purpose, paid invoices are used. You must have a spot-on payment system that will help you to issue a professional receipt and provide information on the date and timing of payment. In this way, your business will be organized.

Tip 8: Plan a marketing strategy

Running a successful business requires a great marketing strategy. Sometimes, small business owners don’t fully comprehend the concept of marketing or lack the financial resources for marketing purposes. However, for business expansion and to attract more customers marketing is crucial. So, raise awareness and start advertising your product through digital marketing (Facebook or Google ads). You can hire a professional digital marketer for this purpose.



Tip 9: Analyze your competitors

It does not matter that your business is on a large scale or small, you will always have competitors. If you don’t have any competitor against your small business then it may be that product you are going to sell is not the need of customers. If you are selling any product then it is certain that some other business owner is selling the same or related products. So, analyze and do proper research about your competitors. Try to find that what products your competitors are selling and which way they are using to sell those products. In this way, you can find a better way to grow your small business.

Tip 10: Train your Employees

If you want to grow your business, make sure to hire expert people for your small business. After that try to engage your employees in business affairs by entrusting some responsibilities and control to your employees. It will help to polish the expertise and skills of the employees. An effective leader and owner should have the ability to share or teach her skills and experience to their employees. In this way, you can boost the sales of products and grow your small business.

In short, these are a few advice and tips for businesswomen running their small business which they can opt for easily. Some tips may be difficult to implement while some will be convenient for you ladies. If you want to run a successful business then don’t stay in your comfort zone, take the bold initiative to develop and improve your business.