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Business tips

Fembuiz directory accepts guest posts from their members who would like to provide business tips, help other members and introduce their expertise.

Did you know that Facebook made just over $27 billion dollars in 2020 just in ad revenue, in the 4th Quarter alone!

They have over 200 million businesses listed from around the world, in 2019 65% of their users were under 35.

How much have you spent advertising your business page recently to stand out amongst all of these other businesses?

What if your business could have other ways of being found on the internet at minimal cost and not just relying on a free Facebook page.

in 2019, there were 225,121 new ABN company registrations for the year, 2020 there was 237,994.

This year 2021, in the first 4 months Australia is already up to 90,819 comparing the same 4 months over the past 2 years, 2019 67,722 and 65,411 for the year 2020.

25,408 more than 2020 and 23,097 than 2019 than those same months compared, crazy! Sounds like more businesses to compete with is on the rise. 

𝙃𝙤𝙬 𝙖𝙧𝙚 𝙮𝙤𝙪 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙨𝙩𝙖𝙣𝙙 𝙤𝙪𝙩 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚 𝙤𝙩𝙝𝙚𝙧𝙨?

How many more Facebook ads, google ads and Youtube videos how are we all going to compete with that soon? There’s already so many and these are from all over the world, not just Australia.

𝟐𝟎𝟏𝟗 𝐆𝐨𝐨𝐠𝐥𝐞 𝐡𝐚𝐝 𝟑.𝟓 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐬 𝐏𝐄𝐑 𝐃𝐀𝐘.63% were mobile phone users.

The most searched keyword was youtube.

With over 62 billion visits to their website

Search Engine Optimisation (SEO) helps to raise your business higher in Google searches.

Fembuiz uses Google Analytics and SEO Yoast, we create your SEO and Meta Data description based on your business description, for every business listed within our directory, all business categories and the overall website.


Come and join us in an exclusive directory for Businesswomen across Australia, businesses are exceeding and standing out, our website page visits have doubled from 2019, as well as our Facebook group members.

Not only can you list your business on our directory platform, but this not only increases your chance of being found in a Google search, you can also link your YouTube channel or an interview done by us and posted on our channel, have a guest blog post published and shared across our Facebook platforms, adding to your media platform and creating more ways to be found and stand out in the business world, be a leader, not just a follower, set an example in your chosen field of expertise.

We have a cheat sheet attached with tips on how to create a fantastic business description, this may come in handy for you on many platforms available when you join our Fembuiz Members-only Facebook group.  This is one of many business-related cheat sheets and tips from other members.  You to can add to this, this helps to introduce your expertise to the businesses listed in the directory and help others.


Rebecca Bennett

Founder of Fembuiz Directory

According to Gender workplace statistics of Australia, females account for 47.2 percent of all the working Australians, with 25.8 percent full-time employed while 21.4 percent are working part-time. Since the COVID-19 closed significant portions of the Australian economy, recent findings from Roy Morgan reveals that out of 47.2 %, almost 33 percent of employed women are working from home during this period. If you are among the 33% of Australian women working from home and the thought of working remotely while caring for your children makes you nervous then you are never alone. 

Children need full care and parenting. It sometimes becomes difficult for women to work from home while managing their toddlers also. It is difficult to create boundaries when you are balancing too many different roles with no buffer zones to support you to do so.  Here are some strategies to support women working from home with their toddlers or infants. These tips will keep you away from frustration, and help you to manage a balance between work and family.

Let’s find a solution to your problem.

1. Devise a Creative Schedule:

If you are a working woman and a mother also then it is a tough job to keep a balance between working life and family. For this purpose, you should devise a creative schedule. If you have a child then the ideal time for work is the sleeping hours of your child.  Try to get up an hour or two before your kid. If you are an early riser then devote this time to your most important task.  If your child is young then devise a schedule with mutual consent of the child and place it on the fridge.

2. Utilize the Nap Time:

When working remotely, capitalize on naptime to remain active. Use these hours to accomplish the task that needs your undivided attention and concentration, whether your child sleeps for one hour or more. This is the best time for working women to do her task with full focus.

3. Communication is crucial:

Communication with the boss or employers is the most crucial factor for working women. It is fine, to be honest about the situation that with work you are also balancing the need of your children. In this way, your colleagues will not be surprised.

4. Set an edge with your child:

In addition to explaining your situation to your colleagues, it is essential to establish limits with your children, particularly if they are a schoolchild. During work time, you can allow your children to watch television or play games for one hour more than usual time. But don’t forget to explain the situation to your child that this independence will not last long. If you are going to take a conference call or require silence then communicate and interact with your child and give them a gesture of “Don’t Disturb”

5. Split the Load:

As in this pandemic, everyone is struggling and working from home. If both you & your husband are at home then it would be better to split the burden. You & your partner can work in shifts. If you are working then your partner could interact or take care of the child & vice-versa. Never be shy to ask for help. You can also get help from your family member, friend, neighbor, or babysitter to take care of your child when you are busy with your work or in any meeting. In this way, you can easily put a balance between work and family.

6.  Set a separate workplace:

If you are struggling to work from home with toddlers then try to set a separate or confined place for work. Place a “Don’t disturb” label on the door of that place. During conference calls or meetings you can work productively in that room without any distraction. So, you will be able to make a balance between work and family roles.

7. Keep a moment for yourself:

Any person can suffer from stress to some degree at any time. If a woman is working from home & managing his household responsibilities and children also then it can lead her to psychological strain. As a result, she would not be able to manage a balance between work and family. Therefore, it is necessary to take a nap from routine work. Try to do something for yourself which will soothe your mind and nerves. In this way, you will regain the energy to perform the routine task productively.

8. Make your Weekend productive:

You can do some of the weekly tasks on weekend such as you can make curry or snacks for the whole week. Try to manage the indoor or outdoor interests of your child on weekend, so you could spare yourself in mid-week for work.

9. Stay Away from distractions:

Working women have a lot of things in her mind including their child also. Therefore, it is necessary to keep only crucial thoughts in your mind. Delete the unnecessary and time-waster things from your mind. Avoid the usage of social media during working hours as it is the greatest mode of distraction. For this purpose, the certain application can be used which can restrict your approach to social media and keep you away from distraction.

10. Give Choice or Set Goals:

During work time, you can keep your child busy in making choices of their daily activities such as you can ask your child to think and decide a snack he/she wants to eat or decide the clothes he/she want to wear. For teenage children, setting goals is a productive way for their brains. In this way, a child will think about his aim of life, sets a goal, and tries to find a way to reach that goal.


Click over to our group to see recommended tips and tricks for the working mum, direct tips from our members.

Feel free to add yours in the comments. >>Click Here<<


According to the latest report, Australia ranks among the ten leading global marketplace for women entrepreneurs with over 34 percent of total female entrepreneurship. According to the Australian Bureau of Statistics, 12.1% of Australia’s 5.9 million employed women are now self-employed. Women are running more than 1/3rd of all small businesses as an owner.

A piece of extensive information and expertise is required to become a successful businesswoman. To flourish your business and to be a successful women entrepreneur, you should follow some worldwide accepted ideas. In this blog, you will find the top 10 business tips for small business owners.



Tip 1: Technology and Networking:

In Australia, 8 out of ten women entrepreneurs believe that technology and social media is proved to be effective to grow their small businesses.  In this technology-dominated society, networking and the creation of new connections have become crucial. Technology not only helps to contact potential customers or partners but also provides ideas, experiences, and expertise to achieve a new goal for your small business.

If your association with the people will be more, the more likely you are to discover new ideas to turn Australian business profitable. For a successful business, you should use technology, which is a cheap way for small businesses. Create a website or Facebook page and promote your business through social media.

Tip 2: Get Feedback from your customers:

It is essential to get feedback and reviews from your customers to grow your business. Positive reviews and constructive criticism from your clients can be beneficial for your small business. Encourage your clients to engage with you through social networking, customer support, or direct contact. You can display feedback of satisfied customers related to business to your potential clients.

Tip # 3:  Get Direction from Experts- for free

You can get advice from experts for free. Many business experts will feel happy to assist the small business owners if you communicate politely to them. For this purpose, LinkedIn is an excellent forum to ask for advice. Some websites or blogs can also provide advice related to business such as this blog providing tips for small business owners.



Tip 4: Flexibility is vital:

Being a small business owner, you should evaluate your company’s performance on regular basis and implement changes if required. Face the positive and constructive feedback if a business is not running according to your plans. Try to learn from customer feedback and make changes to your plans or products. This flexibility will help to run the business successfully.

Tip 5: Stay focused on your goal

Don’t ever lose sight of the reason to initiate your business. Ups and downs are part of a business. Whenever you get success or face failure, stay focused on your goal. Do not forget the purpose to start your business. Remember that journey on the way of business is full of challenges, risks failure, and success also. If you ever face downtime then learn from experiences or mistakes and don’t move back or away from your path.

Tip 6: Don’t bid less, give more

Reducing the cost of products in competition with large businesses is a foul game. Instead of reducing the prices of your products, try to compete with competitors through quality products, marketing strategy, product awareness, and customer support. Always address the issues of customers and target the benefits you are going to provide.

Tip 7: Spot-on payment system:

To manage the everyday activities and operations in your business, a steady cash flow is required. For this purpose, paid invoices are used. You must have a spot-on payment system that will help you to issue a professional receipt and provide information on the date and timing of payment. In this way, your business will be organized.

Tip 8: Plan a marketing strategy

Running a successful business requires a great marketing strategy. Sometimes, small business owners don’t fully comprehend the concept of marketing or lack the financial resources for marketing purposes. However, for business expansion and to attract more customers marketing is crucial. So, raise awareness and start advertising your product through digital marketing (Facebook or Google ads). You can hire a professional digital marketer for this purpose.



Tip 9: Analyze your competitors

It does not matter that your business is on a large scale or small, you will always have competitors. If you don’t have any competitor against your small business then it may be that product you are going to sell is not the need of customers. If you are selling any product then it is certain that some other business owner is selling the same or related products. So, analyze and do proper research about your competitors. Try to find that what products your competitors are selling and which way they are using to sell those products. In this way, you can find a better way to grow your small business.

Tip 10: Train your Employees

If you want to grow your business, make sure to hire expert people for your small business. After that try to engage your employees in business affairs by entrusting some responsibilities and control to your employees. It will help to polish the expertise and skills of the employees. An effective leader and owner should have the ability to share or teach her skills and experience to their employees. In this way, you can boost the sales of products and grow your small business.

In short, these are a few advice and tips for businesswomen running their small business which they can opt for easily. Some tips may be difficult to implement while some will be convenient for you ladies. If you want to run a successful business then don’t stay in your comfort zone, take the bold initiative to develop and improve your business.


Why your marketing should be making you money
not just another business expense.

When it comes to marketing your business, you need to think beyond a few Facebook ads or hours of time that you spend for little return.

Your business marketing needs to make you money

For every dollar you spend on marketing your business you need to get a return on that dollar plus more. This applies to both direct and indirect marketing.

 Direct marketing cost is when you spend actual dollars for the marketing activity such as Social Media Ads, paid directory listing, paid influencer endorsement etc.
 Indirect marketing cost is a course you buy to learn how to market your business, product given to influencer for endorsement, bartering of your services etc.

All marketing costs need to bring you in more business than the amount of money paid.

3 Marketing Mistakes Business Owners Make

Often business owners are very passionate and competent in doing the delivery part of the business however working ON the business is not always a skill that they have.

Marketing is a classic skill that many business owners need to work on.

Here are the 3 most common mistakes I see when it comes to marketing that many business owners make:

1. Build it and they will come – No Marketing at All
2. Hit &amp; Miss Marketing
3. No Marketing Strategy

Marketing Your Business

Marketing is the lifeblood of businesses if you are not continually attracting new business your business will not grow. New customers are wonderful, but you also need to look after your current customers and encourage them to buy more from you. There is nothing worse than losing a customer because they went to your opposition because they didn’t know you sold “IT”.

Your customers, even your most loyal customers may not know all the services or products that you offer; they may not have had a need for them in the past.  We all see red cars when we have bought a shiny new red car.  Marketing your business helps you be seen as that red car supplier before they buy the red car that is what your customers desperately want.

Hit & Miss Marketing

We have got a few hours, its the beginning of the month, the phone is not ringing, so we think we should do some marketing. Hit and miss marketing is when you go full steam ahead for a short period of time and then stop. It is very common for business owners to do this, as we are trying to fit marketing in and around everything else, that we are doing in the business.

Did you know that it takes approximately 20 touchpoints before someone will buy the solution to their problem? The problem with hit and miss marketing is that you are giving them multiple touchpoints in a small amount of time and then you are gone.

Now that the potential buyer is ready to buy you are nowhere to be found and they are forced to go to your competitor because they are available to provide the solution.

Marketing Strategy

If you only have limited time to do your marketing, make sure you have a marketing strategy and use a scheduler to spread out your posts.

Want to know more about marketing your business? Contact Cathy Smith from CATCO Enterprises who has been helping businesses make more from their marketing for 19 years. Download our free 9 point Lead Amplification Framework or listen to Small Business Talk Podcast.

Kind Regards, Cathy Smith

Belle Accounting

Well, the good news is that the Reserve Bank has told us the recession period caused by the global pandemic is largely over and the Australian economy is slowly growing, even with Victoria’s lockdown, which has now lifted. So the worst is past, but you still need to survive.

Cash flow is the lifeblood of your small business, so let’s have a look at what you can do to maximise it.

Cash flow in – getting payment for your goods and services is now the highest priority for your business. If you are invoicing:

Outstanding Accounts

Follow up regularly with any customers that have outstanding invoices and may have a reputation for slow payment. Offer a payment plan if cash flow is tight in their business but in the end, you can’t be treated as an interest-free loan. Again its a balancing act between looking after your own interests and being reasonable with customers but you will know the ones who deserve some help and those that are stepping over the line.

Consider asking a friend or family member to make the calls to customers with outstanding balances for you. As women, we can so strongly advocate for each other but find it hard to do the same for ourselves. I remember a well-loved media figure telling the story of how in her early days she would call pretending to be her own agent to book appointments and interviews to avoid having to sell herself. Ask you BFF to be your Emily from Accounts to help you hunt down your outstanding invoices.

Belle Accounting

Belle Accounting

New invoicing

Review your payment terms, you may want to reduce the period for payment or ask for payment upfront. It is important to look after your regular customers but not at the expense of yourself. Have a chat and see if you can negotiate suitable terms directly with them, communication is essential.

It is vital you invoice promptly, as the longer you take to invoice clients the longer it is till you receive payment and as we noted earlier, cash flow is the lifeblood of your business, free it up as quickly as you can.

Consider a third party payment system that direct debits the customer when the job has been completed or the item sent. If you have regular customers consider a weekly or monthly ongoing part payment that may help both your and their cashflows.

Free Marketing – Social media and other free forms of marketing will help you communicate with your customers and let them know you are open for business. Keeping up your profile is key to a smooth transition into the rebuilding economy. Customer may not be buying now regardless it is important to be visible in your market, particularly at low/no cost. Email your database or post and spread some positive energy, even if you’re is feeling a bit low.

Cash Flow out – are there any expenses that you haven’t already reduced that could use some tweaking? Are there any suppliers that you can call to negotiate payment plans? As we touched on earlier, it is going to improve for everyone and we want as many people to survive with their businesses intact as possible, Contact with your suppliers to see if they can provide any help, just like with your customers, communication is the key.

Weekly review

It’s not much fun but essential that you review your cash flow weekly, put aside 30 minutes in your calendar, pour a tea or wine and let’s review your cashflow:

  • Make sure whatever system you are using to capture data, a spreadsheet or software like Xero, is up to date.

  • Calculate the payments received (cash flow in) and the expenses paid (cashflow out). The goal is for a positive cash flow in, each week.

  • Have a look at the outstanding invoices and make a plan of how to tackle them for next week

  • Have a look at expenses to be paid and make a plan for these two.

  • Breathe and know you’ll be OK, this too will pass…

This is crucial time spent to help your business survive this period of rebuilding.


Thank you for your time reading this blog post. Please feel free to contact me if you have any questions or would like to connect.

Author – Bridgett Fuller, Director at Belle Accounting Co Pty Ltd

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Collaboration tips
Networking event

Networking event

The business world out there is huge and all so scary when you startup, this is why we need to collaborate and connect with other businesses, online and offline, you may think your business doesn’t need to but really we all do.  Surround yourself with link-minded people, we all need that support and you never know what you might learn from someone else along the way.

This is why there are networking groups out there, and there are more of them out there then you know, when you join these networks you want to be going in with some form of a goal in mind, and not just the goal of “I want to tell everyone about my business” you really want to connect with other businesses after the event and remember they are there for the same reason as you “to create awareness” or some are even there to “build confidence talking about their business” go beyond the event, contact someone after the networking event to make a further connection, there’s more than one way of doing this, either by making a B2B deal, leaving a review on one of their platforms or sharing their business link on your own business page, this is why we at Fembuiz Directory publish guest blogs because it’s another way of connecting and collaborating with other businesses, here’s a further insight into connecting with other businesses:

  1. Collaborate with other businesses in any way that you can, for example, do a monthly deal, if someone buys from either one of your businesses in the month of “October” for example, they also get a 10% discount voucher for the other business or a free first consultation.  This is when you want to connect with other businesses that complement yours.
  2. Engage in their social media posts, blogs, etc.  When you find other businesses to connect with that complement each other make sure you are engaging in their posts.  We can’t connect with every business out there but if you picked a handful every now and then to really engage with and ask them to engage with your business in return.
  3. Sharing their business in groups you’re part of on social media.  There are so many groups on social media now it’s impossible to be part of them all, so ones that you are a part of and think they may be beneficial to your friend or collaboration partner, create a post and mention that you are sharing for a friend or post “this is a great business” (don’t forget their business link), you never know who might be looking for a service like that at the moment.
  4. Give honest feedback and spread positive words. Compliment and encourage them publicly and raise positive criticism for areas of improvement with them privately, leave them a positive review on any platform they have, or word of mouth is the best form of advertising any business can get. When you leave a review on Facebook it shows on your own profile showing that you engage with other businesses.
  5. Don’t expect friends to work for free, even with a collaboration. Make sure you are both receiving something and both benefiting from it, everyone needs to be taking something home. We all have bills, time, and overhead expenses to cover.

After all, you want to get the full value out of that time and money spent of attending a networking event.


Collaborate – Find ONE person to connect with after the event.

And one tip for yourself:

Carry a notebook everywhere you go.  You never know when something you see when you’re out and about could inspire you, how many times have you thought of something or bumped into someone and thought that was a really good idea, or I have to get back to a certain person and then something happens and that thought was lost? 

I love having a notebook with me, so if I’m ever waiting at the doctor’s or I have some downtime, I can sit there and make some notes, see how many bullet points you can write down for your business ideas or social media posts before you’re called in to see the doctor or have to get off the train, it’s like a mini-challenge.



Some examples of businesses that complement each other:

  • Personal trainer > Fitness clothing
  • Catering company > Mobile bartenders
  • Wedding venue > Florist
  • Cake Maker > Balloon artist
  • Facial skin products > Masseuse

A business that does not offer the same service or products as yours but one that may be of use to your customer.

Rebecca Bennett

Rebecca Bennett
Founder of Fembuiz Directory