If you’ve ever been in a relationship with a narcissist, you’ll know first-hand the debilitating effects it can have on you.

Healthy Relationships

Healthy Relationships

Narcissistic traits range from (relatively) lesser behaviours such as self-absorption and an inability to listen or care about another, to more sinister behaviours such as a grandiose sense of entitlement, the need for excessive attention and admiration, a lack of empathy and at it’s very extreme, highly manipulative behaviour that can erupt into rage and violence.

Most of us have encountered people with behaviours along this spectrum, and most of us can easily avoid such people. Sometimes though, the narcissist is a parent, a sibling, a boss, or even a partner. The constant emotional abuse perpetrated by a narcissist can slowly, yet surely erode your sense of value and worth.  Here’s how you can tell:

  • Difficulty making decisions, often second-guessing yourself
  • Walking on eggshells around the narcissistic person
  • Feeling isolated and disconnected from family and friends
  • Mysterious physical symptoms such as headaches, insomnia, panic attacks, gut issues, and even depression.
  • Lack of interest in activities that you previously enjoyed (running, painting, gardening, etc)
  • Micromanaging your life hoping nothing will go wrong and more…

So, is it possible to rediscover your sense of self and worth? Absolutely!

Many women come to me after years of narcissistic abuse.


Embrace self-forgiveness.

One belief common to all those women is; ‘I am not okay as I am’

For true healing and transformation, this belief MUST be addressed.  To be fair most women don’t walk in and say exactly those words, it’s more insidious than that, and it hides behind other beliefs such as ‘I’m not confident enough for that’, ‘or ‘what if they think I’m stupid’ or ‘I’m not smart enough’ or ‘what will they think of me’.

You get the picture right!  No matter how this belief presents in a woman, the end result is the unconscious need to seek external validation to feel a (fleeting) sense of value and worth.

With every woman, we start at the same place, and that is to heal the parts you don’t love, and that keeps you trapped in a cycle of external validation. Then we rebuild with a strong foundation of love, gratitude and Power. Just as a tree or an animal doesn’t feel the need to prove it’s worth, neither do you. Why?

Because being enough is enough. It’s what you’ve always been and all you can ever be.

A practice I encourage every woman to embrace is self-forgiveness. It’s not always possible to forgive the narcissist – that happens when it happens, and sometimes it doesn’t. More important is to forgive yourself. Self-forgiveness isn’t about right, wrong, or laying blame, rather it serves to neutralise stuck energy surrounding events that are still affecting you.  It wipes the slate clean so to speak and allows space for new possibilities. It’s a very simple process.

Sit quietly with your hands on your heart and imagine love is flowing through you. Then notice how you are feeling in your body. You may prefer to think of a specific event or situation that still causes pain. As you do this, you will come up with forgiveness statements to say out loud while focusing on your heart.

Some statements won’t make sense or even be true. That’s okay, trust the process. Doing this for even five minutes a day will soon
create shifts in your life.  I’ll start you off with some samples below, and if it’s easier you can write your statements on paper before you begin the process.

  • I’m sorry you were betrayed
  • I’m sorry you couldn’t fix it
  • I’m sorry you never understood your worth
  • I’m sorry you couldn’t make it work
  • I’m sorry you weren’t good enough
  • I’m sorry it’s hard to trust someone now
  • I’m sorry you closed your heart
  • I’m sorry you don’t feel safe anymore
    (And yes, the use of the third person is deliberate).

I am passionate about working with women who are ready to transform their experiences into their superpower so they can create a life on their terms and make an impact on the world if they so wish. Recovering from narcissistic abuse requires a community. It requires a woman to be seen, to be heard, to be validated, to share her experience and encouraged to step into greater power; and in turn, do the same for other women.

Connect with us

Connect with us

My online community ‘Women Thriving after Narcissism’ is designed to do just that, and was created when I realised women recover faster when they are supported collectively. If this speaks to you, join us here on our Facebook Group “Women Thriving after Narcissism”.  And because every woman is different, I also work one-on-one in a bespoke program designed especially for you. You can contact me at or message me directly through my “My Facebook Page”.


Lyn Fernie
Lyn Fernie

Lyn Fernie

I’m Lyn Fernie and I help women eat, move and sleep for their hormones so that they can lose weight, and get their body, mind, and life back!

I meet so many women who struggle to lose weight, especially in their 40s, 50s, and 60s. Does this sound familiar?

  • Diets you’ve used in the past are no longer working
  • You’ve tried popular diets like keto and you gained weight
  • You’re addicted to sugar and refined carbohydrates
  • You exercise a lot but the weight isn’t shifting
  • You find yourself more stressed and anxious than normal
  • You struggle with energy and you have to drag yourself off the couch
  • Sleep seems so elusive, nothing gives you a good 8 hours rest
  • You’re irritable all the time and your relationships are suffering
  • Your cycle has become irregular and you’re suffering really bad PMS
  • You just don’t feel like yourself anymore

Believe me, I know exactly what this feels like, I’ve been there!

Everything we do affects our hormones

Everything we do affects our hormones

For years I followed all the conventional dietary guidelines in the hope I wouldn’t die at 50 of a heart attack like my Dad or end up living in a care home in my 60s with Dementia like my Mum.  As a result, I ended up battling anorexia bulimia and binge eating for 25 years of my adult life.

When I was 37 I hit a wall; I could hardly get out of bed, each day was a struggle, my brain was foggy, my joints hurt and my periods went haywire. I had digestive problems, weight gain, a sore hard bloated belly, memory lapses, hot flashes all day every day, tingling teeth, acne worse than a teenager, heart racing, emotional outbursts and fits of rage .. the list goes on!

Countless specialists couldn’t work out what was wrong with me. I was diagnosed with early menopause, severe gluten intolerance, and multiple autoimmune conditions. Chronic fatigue ravaged my body and I struggled with my demanding corporate job.

I didn’t recognise myself anymore. All I knew was that I didn’t want to live like this anymore, I was desperate.

I made a decision that I wouldn’t accept this fate, this miserable existence.  I learnt that I had messed up my hormones with all the diets, competitive sports and exercise, a stressful career and busy life.  I spent months researching the right foods to support my cycle and my body, figured out what type of movement made my body sing and what made it want to crawl into a hole. I watched how stress took me back into that dark place, and left me drained and unable to function. 

I finally put everything I had learnt together into a 5-step program of eating, movement, detox, stress management, and sleep. I used my program to rebuild my hormones and my health from the ground up.

Eat for your hormones

Eat for your hormones

Hand on heart I can now say that I feel better than I have in 20 years, maybe better than I’ve ever truly felt. I lost the weight and the belly, I wake full of energy. I power through my day, every day. I enjoy my food again and I’ve come to love the body that I’ve been blessed with.

Through my own journey, I discovered my true PURPOSE in life and I now work exclusively with women, helping them to balance their hormones, lose weight, and get their body, mind, and life back through my signature program “The Nourish Program”.

If you would like to know more find me on Facebook or Instagram, send me a message or request to join my free Facebook Group “Eat for your hormones group”.

The Nourish Program

The Nourish Program

Facebook Page

Facebook Group


Link Tree

+61 434159480

Lyn Fernie


Go to Lyn’s Fembuiz Business listing

Georgina Robertson


As a clinical naturopath, I’m often struck by how women’s own health comes last on the priorities list, which ultimately compounds and complexifies things later. The effects can be far-reaching, compromising their ability to perform well and achieve all that they desire professionally. Also, to be there effectively for loved ones at home and in their personal lives.

When it comes to hormones, especially, professional woman of peri menopausal or menopausal age often face so much uncertainty, fear, frustration, and isolation as they attempt to understand the changes occurring within their bodies, whilst holding everything together across all aspects of life, advancing their careers, and planning to set themselves (and their families) up for the future. Often, they silently navigate this path – afraid of the judgement, pressure and consequences, should their reality be revealed – overtly or covertly.

That is why I’m dedicated to supporting busy women to better handle this transition. Perimenopause, the years leading up to menopause, is a constant state of flux and I’ve found, relatively poorly understood. It’s much more than changes to cycles and bleeds. An ever-changing hormonal landscape may impact tolerance, mood, body temperature, sleep, energy, metabolism, motivation, clarity, desire, urinary tract health, hair, skin, and more. For the most part, it impacts relationships and confidence.

Every woman’s menopausal journey is different, but for the women who suffer, their ability to maintain poise under the most challenging situations may be severely compromised.


Supporting women during menopause

When it comes to hot flushes and mood swings, the two most-commonly reported frustrations, it’s a vicious cycle. Acute stress (coupled with reduced resilience) often precedes hot flushes; this exacerbates stress, bringing on more flushes. In the workplace, there’s often nowhere to run and hide, no control over the building’s temperature, and stress is near impossible to eradicate. Once a woman feels she’s been compromised as a result of a flush or her response to a challenge, it’s not uncommon for her to seek solace in sweets, salty food, or a coffee, in a bid to restore an even keel. However, ultimately, these crutches make matters worse. Cue less resilience and more hot flushes.

Much of these changes are mediated by the link between our nervous system, adrenals and female hormones. As we age, our adrenals are constantly required to step up, to regulate our stress response, and ensure continued oestrogen production, as ovarian function declines. But there are other considerations too, like the liver, thyroid, gut, and environment. It’s a finely tuned orchestra, in addition to genetics, that determines a woman’s menopausal journey. And it’s the sum of the whole. Many of our life choices have cumulative effects. Which makes it imperative to lay solid foundations earlier, rather than later. That’s your choice.

More than anything else, I’m passionate about building greater awareness of this transition, and encouraging healthy discussions around it, so that women – like you – feel supported, empowered, and in the best possible position to make informed choices. That’s different for everyone. But it’s good to have access to sound information and options.

Fighting menopause

Earth to Essence Naturopathy with Georgina Robertson

To this end, I’ve created an online community that is a private and respectful space for women to learn from one another’s experiences, and from me, to establish greater hormonal balance naturally. I’ve chosen to provide this as a free resource. Should this interest you, please click on this link. Alternatively, I work one-on-one and in group programme settings with women.

If you’d like further information, please contact me on 0411 403 691 or email:

Georgina Robertson,
Earth to Essence Naturopathy


>> Click to visit Fembuiz Members Business Listing <<

Construction industry

When we think of the construction industry we think of burly men in hi-vis yellow and blue tops with blue slacks. We certainly don’t think of women. That’s changing however with more and more women joining the construction industry however a study from UNSW has found that women only account for 17% of the workforce.


There are efforts to increase diversity within the construction industry with experts saying that a diverse workforce improves wellbeing. Unfortunately, though there are still barriers to women joining the hospitality industry. That’s despite businesses with a more diverse workforce outperforming those that don’t promote diversity.  Businesses that have a diverse workforce better reflect the communities in which they operate so they are better able to service the needs of their clients and provide solutions that suit them. 

The main barrier to women entering construction is the industry’s reputation. Currently, construction is seen as a man’s industry and women are discouraged from joining because of the perceived gender imbalance. With that gender imbalance comes a view that the culture isn’t supportive of women and that they won’t fit into the culture. They’re afraid that they might be subjected to sexism or treated unfairly by their male counterparts.  

All industries have their cliques and circles. Typically business owners prefer to hire staff who have worked together before so if you’re new to the construction industry it’s going to be hard for you to find your way in. 


In addition, construction industry workers face poorer mental health outcomes with high rates of suicide. This might be attributed to high pressure and a poor work-life balance. A workalike balance where you can still maintain your social, family, and personal commitments outside of work is vital for one’s wellbeing. Few companies offer employee benefits such as paid parental leave and are casual, so if you need security, the construction industry is tough. Targets have been set in these areas however so in time it looks like the situation may improve.

What many women may not know is that a career in the construction industry doesn’t necessarily mean that you’ll be on the ground building. You might work in compliance, risk assessment, marketing, business planning, architecture, or finance. There are so many options available to work in an industry that is ever-growing and evolving. 

Government and industry are working together to encourage women to enter the sector so they’ve developed an initiative where they promote the construction industry to school-aged children and highlight the many benefits, one of which is that you get to play a part in a city’s ever-changing skyline. They’re also committed to promoting education and training throughout the ages.

The good news though is that these marketing plans to drive an increase in the number of women in the industry are working. At least that’s the case in the USA with more women working in the industry. Before they start though they are warned that things will be difficult for them and they may struggle. The future is also bright with more and more women in the classroom to learn about the construction industry. That means that although there is a stark contrast between the number of men and women, it may soon balance out.

Despite all the negative opinions about the construction industry and women being discouraged from joining, some women actually like working In the construction industry for a number of reasons.


Although fewer than 20% of the construction industry workforce is women, there are many reasons why women should join the industry. The major one is related to the gender pay gap. Women in the construction industry earn more than those in other industries.  The average hourly rate is around $26 per hour however when you consider overtime and penalty rates it can be substantially more, giving women a chance to financially catch up to men. 

Generally speaking, although the work can sometimes be casual, the hours are longer than in industries such as hospitality and retail so if you’re called up for a specific number of hours, you’re likely to work those hours. That gives you the security that other industries cannot offer. Some women say that the pay rates in the construction industry are excellent and that the pay gap simply does not exist, so if you work in the industry you will be treated equally with your male counterparts. 

Construction has previously been viewed as an industry for men, however, that is changing with more women joining the industry than ever before. That means you will be working in an industry that is closer and closer to gender equality every day. When more women join the construction industry the culture improves because it greater reflects everyday Australian society and that means fresh perspectives are offered.

Not all construction industry jobs are on the frontline. There are a lot of jobs within sales, project management, and construction managers so there are a huge amount of opportunities for you to advance and progress in your career. Even if you’re working in the office, just knowing that the construction industry is attracting women could end up appealing to other women, increasing the percentage of women in the industry overall.

Many women who now work in the industry came from different backgrounds and say they fell into the industry.

One such woman had previously been working in the law industry and then became a recruiter for the construction industry before making a transition into quantity surveying.  She has said she enjoys the industry and doesn’t regret making the switch. 


Another was attracted to civil engineering because she enjoyed problem-solving, maths, and design aspects. When she finished her engineering degree she gained a job as an assistant engineer with a construction company. For her and others it is a very rewarding career because you literally get to see your work stand the test of time and you get to see it on your city’s skyline. Rather than an intangible result, there is a concrete result that’s been made possible because of teamwork.

Other women employed in the industry would give the following advice to those considering a construction industry career.  The biggest piece of advice one woman gives is that although the face of the construction industry is changing, there may still be times when you’re the only woman attending a training session and that you should be aware of that because the more traditional members of the construction industry may doubt whether or not a woman is skilled enough for the role. Others suggest that if this is the case then you shouldn’t be intimidated and you should ask questions and participate in discussions when you want to and feel you have something valuable to offer.

The construction industry is currently evolving and there are so many training opportunities. With more women joining than ever before there has never been a better time to consider a career in the industry.


Written by Libby Shaw

How to start a blog

How to start a blog.

How to start a blog

You could start a blog about interior design, art, or post your amazing drawings or photos with a write-up.

Today, millions of people worldwide use the internet for a number of reasons; work, school, research, communication, etc. the internet does half the job.  If there is one thing that the internet has made possible- it is for people to get themselves heard online. There are social platforms to connect with friends, online videos to promote one’s self, and of course, blogging for people who love to write or get there name out there.

Blogging has redefined itself throughout the years and bloggers worldwide have also evolved into a different class online. In short, blogging is basically writing about anything online likened to writing a journal, giving business tips, or promoting products and services. In this post, I will list the steps that you can follow on how to start a blog. 


  • Find Your Blogger Identity

The first thing you need to know is to find your niche. What kind of blogger do you want to be or what type of business do you have? This is an important question that you need to ask before starting a blog. There are different kinds of bloggers online and they talk about almost any topic known to man. For instance, it could be something about fashion, movies, food, traveling, tech, sports, music, or about your day-to-day lives. A variety of writers found their niche by writing what they love and what they are interested in.


  • Choose A Blog Platform 

After deciding on what kind of blog you want to put up, choose your blog platform that will host your blog website. There are a number of sites that offer free hosting like Blogger, Wix, WordPress, etc. these blog hosting sites allow you to have a blog for free and sometimes would even assist you on how to start a blog. These blog hosting sites even let you store the photographs that you want to include in your posts.

Choose the right blog hosting site that will suit your needs but if you have no idea, you can always read reviews online and see what people think about these sites.

How to start a blog

Post your amazing travel photos and journeys, help people to travel on a budget, near to where you live or overseas, help promote the local businesses.

  • Your Name

In the blogging world, your name is your identity. Other bloggers will identify and associate you with that name. You have to think of your name as a brand, in the long run when your blog will have more loyal readers and followers they will promote you to other bloggers with that name. Therefore, make sure that the name you want to use is unique and represents who you really are or what your blog is about.  Also see our “How to pick a good business name” blog post as it’s pretty much the same concept.


  • Get Yourself Out There

Depending on whether you write about a specific topic or you talk about personal stuff the main reason your blog is for sharing and being heard. Promote your blog to readers through social platforms, post up links of your new posts. Eventually word will get out of about a new blog until you hit your target audience. And, in the long run, the more your readership will expand the more you may even earn from it. 

How to start a blog

Team up with a friend to share the blogging journey with you.


Blogging is open to anyone who wants to write, it doesn’t matter if you are a professional writer or you simply write to express yourself, just follow the above-mentioned steps to begin your blogging, and don’t forget to include some pictures because like they say, “Pictures speak 1000 words”.


We’ve heard that opportunities in rural communities are limited, however with technological advancements, and changes in traditional gender roles things are changing. There are more opportunities than ever for women in rural communities. So what exactly are these opportunities?

Here at Fembuiz we want to encourage women to take control of their futures and to be the best they possibly can be. Over the last couple of years we’ve found that you want that as well.


Women are capable of extraordinary things

Living in a small town or rural community doesn’t have to mean that your career suffers like it might have in the future. Instead, with the internet you can create your own opportunities.

So what opportunities can you create? Well, businesses these days want to cut costs and they’re aware that people want flexible working conditions. To that end, why pay excessive rents when your workforce only uses them for around 40 hours a week when you could hire someone to work remotely and pay them for the work they do? That’s where those in remote communities come in.  You can offer your services – accounting, admin, writing, marketing, legal or even teaching services remotely. Simply advertise on a sharing economy website, or create your own website and you’re ready to go. Just wait for the calls to come in.  Hundreds of people are already doing this and servicing the needs of clients in other cities, states or even countries.

With the internet, geography doesn’t matter like it previously did; and it’s great for mothers with small children who want to remain in the workforce while they raise their little one. You can work at your own pace, draw an income and retain skills that match the current job market.

That puts you in an excellent position if you ever move to a larger town or want to return to the traditional workforce.

You don’t need to be a business owner in a rural community though. Although there’s still a long way to go, large mining companies such as BHP Billiton are committed to gender equality and more and more women are joining the mining sector. There’s still a long way to go. Only 16.1% of all employees in the mining industry are women however that number is increasing, so if you’re thinking you’d like to work outdoors and get your hands dirty there’s never been a better time to join the industry then NOW, plus, on a more personal level.  While earning more money than you would in other industries. The gender pay gap is 7% lower than in other industries across Australia so that should make it an attractive proposition.

Beauty begins the moment you decide to be yourself.

One miner, Cat Simmons has been in the sector for eight years and she says she’s been supported throughout her career where she started as a truck driver and now works as an analyst and improvement specialist.

If mining or starting your own business isn’t for you then there are other opportunities in rural communities such as managing a farm, working in retail or one of the many other essential services such as healthcare that are needed to keep small communities thriving.

The bottom line is that it doesn’t really matter where you live. You could live in a big city and find that there aren’t many opportunities, or you could live in a small city and discover the possibilities are endless. It’s not where you live but rather how you live and what you do with your surroundings that makes the difference.


Created by Libby Shaw.


Fembuiz DirectoryFemales that mean Business

Work from home

It’s amazing how quickly everything can change, suddenly we can’t go outside unless absolutely necessary.  People are turning to alternatives and need to work from home or home school their children for possibly the next 6months.

Jobs are lost!
Money has become more stressful than ever!
How will same pay their rent or mortgages, or even staff wages if there is no income coming?

What if you suddenly now need to create a business working from home and you can’t get anyone to create a website for you because they are busy right now or you’re simple not sure how to do it, or don’t have the funds?

Fembuiz Offers a quick alternative to help create awareness for your business or online services, for example Vicki at Happy Feet is helping entertain children from home by providing them with a dance class, sending out a new class every week via email, this is something you can replay for them every day that week at minimal cost.


Vicki from Happy feet


What services could you be providing from home?

We would love to see what you are doing and to hear about ways to help the economy during this Pandemic.

You can have your online service or home business listed online with us within the hour by just clicking here and following the prompts.


Thinking of listing your business?

Click here for more information

Country Lady's

Living in a rural community can be fantastic. You have peace and quiet and can move at your own pace without being worried about slowing the people around you down. If you’re a parent it brings with it wonderful opportunities for your children. There are plenty of wide open spaces so they can spend more time outside riding their bikes, playing sports or simply getting some much needed fresh air.

Cheerful young woman agriculture engineer.

People in rural communities tend to have a greater sense of exactly that, community. When you live in the city it’s a foreign concept that you’d knock on your neighbour’s door and become friends with them. Why would you when there are thousands of other people you can contact through work, clubs, sports or simply buying your morning coffee?

Small town folk approach things differently. Think of a small town like a club or a school. When you go to a club or school everyone somehow knows everyone and is friends with everyone. Because there are fewer people to gel with, they tend to communicate with each other better. That means if you’re in a small town you’ll think nothing of going to your neighbour’s house and knocking on their door during the day or early evening unannounced. Often people in small towns welcome the company because it’s so hard to come by.

Due to that constant interaction with the same people day in day out, they become very close with each other, so if you’re in a farming community the farmers (typically men, although more and more, women are getting into farming and agriculture) would socialise while the farmers’ wives would congregate over coffee or snacks in the house (although that is changing with women taking on farming responsibilities themselves) and then their children would become friends with each other. It becomes a very close knit community where everyone looks out for each other, so if you’re in trouble your neighbours will help you.

Of course, unfortunately there are drawbacks to living in small communities.

Where do your teenagers gain work experience? Generally if you live in a rural community, employment opportunities are limited, however there are still options available. If you live in a mining town then you could contact the local office of the mining company to see if they have any vacancies for teenagers during the school holidays.  That may be difficult though because generally speaking, the mines are run by large companies which have a strict recruitment process in place.

Adorable toddler boy having fun in a wheelbarrow being pushed by mum.

If you’re in a farming community it’s easier because most farms are owner operated and if you’re part of a close knit community then the chances are that the farm owner will give your son or daughter a go, even if only as a favour to you. Then after a while they’ll have proven themselves and that will help them with their next opportunity in the town or in another area if they choose to leave when they’ve completed their HSC.

Other common opportunities for teenagers or even adults in rural communities are retail, administration for a local farming business or fruit picking.

That’s how it used to be anyway. With advancements in technology it doesn’t have to be that way anymore. Look out for part B of our work opportunities in rural communities blog post, which will discuss options available for women in remote areas and why it’s important that women in remote areas work.

If you are running your own business out in the country we would love to know more about you and your business listed in this directory.

By Libby Shaw. Part 1, look out for part 2.


Fembuiz DirectoryFemales that mean Business

NSW Fire

Traditionally when we think of firefighting, we think of firemen in their uniforms. We often sexualise them and see them as objects of affection. Many women spend their time fantasising about what it would be like to be with a fireman. They, like Samantha from Sex and the City imagine that it’s all about climbing down the firemen’s pole as she famously did in the first episode of season 3, however the reality is more like a later scene when she quickly had to change out of the fireman’s uniform leaving her naked while the firemen went and extinguished the fires.

Although Sex and the City painted the firefighting profession as glamorous, the reality is much different as Australian firefighters would know. One such firefighter is Kat Robinson Williams who has attracted controversy because she’s fighting fires while pregnant. She’s confidently responded by saying that she’s a firefighter and that she’s a woman but that she doesn’t care if people don’t like what she’s doing. Her concern is that the state of NSW is up in flames. Rather than focusing on her being pregnant, shouldn’t we be commending her for being willing to step up and help the state when it’s in need? Why should gender even factor into the equation?

What a lot of people don’t realise is that firefighters are given extensive training so it doesn’t actually matter what gender you are.

The NSW RFS website features an information booklet which contains all you need to know about becoming a volunteer firefighter. It has five key areas:

  1. Foundation
  2. Technical
  3. Supervision
  4. Command
  5. Strategic.

Each of the areas focuses on ensuring that firefighters have the tools necessary to fight fires and make an ever lasting impact for our country.   

At the foundation level, you’ll learn all there is to know about the ground work.

The technical level will see you become qualified so that you can extinguish fires with or without supervision.

When you study supervision you’ll learn how to lead other volunteer firefighters.

More senior is the command level where you’ll develop the skills to lead entire crews on the ground so they can perform firefighting duties effectively.

For those who’d rather look at strategy, the Strategic level is ideal and will teach you how to develop strategies and plans to manage firefighting activities.

All levels will see you learn the theory before you put it into practice and get to work on the ground.

We need more female fire fighters across Australia

So what exactly is firefighting like for a woman?

Despite gender equality and women having higher workforce participation rates, the rate of women firefighters is extremely low. In Victoria, only 80 of 2000 CFA members are women. Although it’s changing it’s still got a long way to go. The women receive the exact same training as the men and work just as hard.

46 year old, Melbourne Water firefighting crew leader and operations officer Renelle Verkes recounts how the force was much different to when she first joined. When she first joined it was uncommon to see women in the CFA because of the bloke perception and any women who were involved would be doing the administration or making the firemen sandwiches, whereas now they’re out in the field putting out blaze.

There are however all female firefighting crews in some areas of the US including Brockton Massachusetts and believe they set a great example of whats possible.

If you’re interested in joining any of Australia’s volunteer fire services head along to one of these links:

NSW – Rural Fire Service

Victoria – Country Fire Authority

SA – Country Fire Service

Tasmania – Tasmania Fire Service

WA – Department of Fire and Emergency Services

ACT – Rural Fire Service

NT – Fire and Rescue Services


Come Join a crew, Australia needs YOU. 


Written by Libby Shaw.

Edited and Supported by Rebecca Bennett, Founder of Fembuiz Directory.


Rebecca Bennett – Greater Hope Downs & West Angelas Emergency Response – Rio Tinto
A place where you can support the women of Australia

Business Name Blog

One tough decision when looking to start a business is picking the business name. this is a key piece of your branding strategy, and not easy to change once you’re  established. Your business name says a lot about you, and who you’re as a company.

So get your notebook out and write down 10 names you think that may be good for your business once you have finished reading this blog. 

It may make sense to come up with something unique, something catchy, play on words. This is typically best served for a more light-hearted service industry, as opposed to something more like financial advising. In short, the business name should fit with the industry to some degree. 

The best ways of picking a business name is to use something personal. For example, if your name is Henry, you may want to go with something like “Henry’s Repairs”. Often you will use family businesses that stick to this model, and it isn’t a bad approach. Usually this goes well locally, and if you or your family are well connected in the area, using your name works great for brand recognition. However, it often does little to tell new clients what your business actually does.

A popular choice for a start-up or small business is to focus more on what the business does.  Something like, A+ Window Repairer would leave little doubt what you specialise in. If you can narrow it down this way, it may be effective for getting your message out in the business name itself. Whilst this does serve to reinforce your primary business it will also likely be replicated by your competition, so the name isn’t very unique. 

A less personal option is to use a company name that is associative. This is about creating a feeling or association with how a particular word makes you think or feel and adding that to your brand. Think of positive objectives and these are some examples of things you may have found in a company name. words that make you think of dependability, trustworthy, or value may make for a good business name. 

An alternative is to choose a business name that is freestanding. These names are in no way associated with what your business does, but just a word that is seemingly made up. For example, does Twitter really have a meaning? Now that they have established a brand it obviously does, but when they first picked the name it is likely that this was some abstract thing they chose. The criteria here is more fuzzy, because you are probably looking for something that just sounds right. Clearly that can be a moving and abstract target.

Picking a business name is certainly a vital part, especially if you are in the mobile food industry. Think about all the food truck names you have seen, many times you find things that are really clever and catchy.   

You can also create a Poll on Facebook once you have put together a number of names and ask your friends which they prefer, don’t spend hours or days slugging away trying to pick the perfect name, I believe your friends will give you an honest opinion and make sure strangers can relate it to what your business does straight away.

And….  Don’t forget to check if the name is available or someone already owns it, if it’s not owned register your chosen name with ASIC the Australian Securities and Investment Commission.

Don’t be accidentally using someone else’s business name as this can get you into trouble with them and the law and could cost you a lot of money if you have to re-brand, protect your business name, also consider trademarking it but that can cost a-lot more, this is optional but gives you more protection.


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