Advertising locally in Perth

It’s time to secure your spot in our July 2018 Edition of the Fembuiz Directory Flyer!  


Physical flyers are an incredibly large advertising market, aiming to enhance exposure of your business, focusing on potential clients who don’t always use online methods to find services or products, that’s where our NEW A4 flyer comes in.

Fembuiz Directory will be cold calling between the Joondalup and Bunbury areas.  2,ooo flyers will be printed and distributed also at networking events.  

An additional 6.600 flyers will be distributed to homes in the Mosman Park and Cottesloe areas.

Our new flyer approach is giving your business access to a whole range of potential new clients.

We have options for all budgets and designs.




Option Category   Description Design Cost
Option A   4 Line word advert Black & White $56
Option B   5 Line word advert Black & White $70
Option C   Graphic 8.5cm  x 4.5cm or word advert


Full Colour $196


Option A, B

Size 10 font

Business name in Bold

4 lines of information including your contact and social media handles

33 characters per line

Alphabetical order

No dividing lines

example below:

Option C

Graphic advert – Supplied or created in-house

No dividing lines


Don’t miss out!

30th JUNE


What to do next?

 Step 1 – Select your option from the following page

Step 2 – Make your payment by 30th June

Step 3 – Send in your advert details/graphics –


Pink Australia

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The Pink Australia, you may have spotted this on the back of a car, in a Facebook advert or even in Instagram, but what does it actually mean?

The shape of the logo is obviously one of the greatest continents on our planet!

Well, I think it is anyway,  I was born and raised here and almost been to every state, still to visit Northern Territory and see Darwin, Kimberley’s and Uluru, it is most defiantly in my near future travel plans.  

This country is also known as “The Land Down Under” because of it’s position in the Southern Hemisphere, we are considered upside down to most other continents, and, our toilet water apparently flushes the opposite direction. This country is also know as “The Lucky Country” even thought this was originally used negatively by Donald Horne in his book from 1964 called, funny enough, The lucky Country.

“Australia is a lucky country run mainly by second rate people who share its luck. It lives on other people’s ideas, and, although its ordinary people are adaptable, most of its leaders (in all fields) so lack curiosity about the events that surround them that they are often taken by surprise. by Donald Horne.”

Among other things this comment has also been used in reference to Australia’s natural resources, weather, history, its early dependency of the British system, distance from problems elsewhere in the world, and other sorts of supposed prosperity.  This beautiful country that I Love, Live and Breathe, where my family chose to reside, full of great camping spots, is, my island home, so we have many great beaches too.  A place where many come to live, so why wouldn’t I want to help the girls of my country.

“Pink encourages action and confidence.”

Why Pink? These days it very much symbolises women, helps recognise a community, and, also brings on many physical affects, such as; stimulates energy, increases the blood pressure, respiration, heartbeat, and pulse rate.  Pink is the color of happiness and is sometimes seen as lighthearted. For women who are often overworked and overburdened, an attraction to pink may speak of a desire for the more carefree days of childhood.


Did you know that pink was originally worn by boys and blue for girls? but that changed around the 1940’s. Why? Watch this video by Origin of Everything  and this video by Vox – How did Pink become a girly colour?  Because Entrepreneurs are anything but traditional.  Amazing how much history a colour can have behind it.


The Stars, Being the Southern Cross, which is found on the Australian flag, which came from a constellation in the night sky, located in the Southern Hemisphere known as Crux.

Which travellers have also used to Navigate.  These stars are very popular and respected amongst Australian’s, you will often see many Aussies with Tattoos (I guess so we can always find our way home if ever lost, Haha) and on car windows with stickers of this constellation.  Fembuiz Directory also uses it to represent women networking across Australia with each star respresenting a women in business.

Females that mean Business.  

Females + Business = Fembuiz.

By: Rebecca Bennett – Founder of Fembuiz Directory.



Why it’s important to list your small business with online directories.



  • Increase traffic to your website and social media pages, enhance your status.
  • Helps to boost your Search Engine Optimization (SEO) and rank higher in google searches.
  • Make it easy for potential clients to find your business, majority of people now turn to the internet.
  • Increase awareness and familiarity of your brand raising your chance for future engagement with new clients, look professional for your clients and build trust.
  • The more online business directories you can use to list your business the more exposure your business will get.
  • Exposure is important for all businesses and their marketing strategies.
  • You can create an online presence if you cannot afford to have a website or on a tight budget, there is no need here to hire an advanced technical agency.
  • Have the freedom to update your listing frequently and regularly.
  • No additional charges for special features such as categories, links or adding photos.


Get discovered amongst other professional females in Australia at an affordable, cost effective way and start building your online presence with Fembuiz Directory, Females that mean Business, visit us at


Bespoke Media Service – Gemma Westacott

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Gemma radiates positivity, and turning negatives into positives is part of the everyday philosophy of this highly motivated media professional operating from the Sunshine Coast.

When her first child was born very prematurely, Gemma was prompted to make a seachange in her life in order to be closer to family support, but soon found this had an effect on her career trajectory.

Moving to the Sunshine Coast from Sydney, after a ten year stint working for acclaimed media organisations in London, she found it tricky to move into more senior roles which reflected and utilised the depth of experience she had gained, and felt stuck in the less challenging roles she had been offered. With fewer senior media jobs available thanks to the smaller local industry, she re-evaluated her career and began freelancing on the side.

“I started working for different media and corporate clients running their social media, writing blogs, press releases, marketing material, ghost writing LinkedIn articles…it was a way to stay challenged and keep growing my skills, especially with the way social media has been so rapidly evolving.”

And it was soon clear to Gemma she had found her niche: running a bespoke media services company.

“If it relates to the media, communications or marketing, I’m here to help. I offer clients a service tailored to their business needs, whether that be pure content creation, such as writing press releases or articles for their websites or LinkedIn etc, all the way through to driving the growth of their social media platforms, or creating and managing a complete media strategy for their business.”

The diversity of working for different clients appeals to Gemma: “Every day brings something new and interesting to work on, and that’s probably the reason I decided to set up my business full-time. I thrive on being given a challenge or target, and on achieving top results for my clients.”

A journalist by trade, Gemma has 20 years of media experience under her belt. She has worked on newspapers, magazines, radio and online. This includes her decade in London writing for business publications, including as an editor of a personal finance website with the Financial Times. The proudest moments in her career so far have included becoming an editor of, which is within the Financial Times group of publications.

“This was a big moment for me, especially as I was relatively young at the time. At FTAdviser we introduced a range of really innovative products and aspects to the website and went on to win an international TABBIE award and to also be named the Best Personal Finance Website (Trade) in the UK.”

Another “pretty special achievement” was seeing the podcast she oversaw for The Lawyer magazine rise up into the Top 10 Business Podcasts on iTunes in the UK.

But moving away from large media organisations to freelance work made Gemma realise that being self-employed in a boutique media business was actually the ideal choice for her.

“After years working on the ‘other side’ as a journalist, I realised that I had the perfect skill set to help people better communicate with their clients and really ‘sell’ themselves or their business in a more relatable way. Because of my background, I tend to look at things more from the end-user’s viewpoint than just as a traditional marketing spiel – how can we truly engage people, create a strong ‘tribe’, and ensue our message resonates and stays with them. Media management and copywriting really is an art form, as it’s fundamentally about persuading someone to act. You need to have a really clear understanding of how words can impact another person’s emotions and actions, and knowing how to achieve that is a real skill.”

Being able to work virtually has been a liberating experience:

I love that there’s the potential these days to collaborate with someone on the opposite side of the globe just as easily as you could with someone sat next to you. Video calls have really transformed the business world because you can still get that personal interaction from seeing each other’s faces, but now you have access to specialists in any field all around the world. I love that I get to share my expertise with businesses that are based all around the country and internationally, and it really is as easy as a few clicks of my mouse.”

Are online support networks important in the virtual knowledge economy?

“Definitely, it takes great skill to know when it’s best to outsource a task. The most savvy businesspeople know their strengths and play to those, while at the same time surrounding themselves with other highly skilled and intelligent people who can assist in other areas. Having a ‘sounding board’ can also help to ground you and keep you on target.”

For Gemma, self-employment has also meant achieving other dreams—like really living the seachange—is possible:

“My husband and I are also in the process of developing our own lifestyle and travel blog, which is something we’ve talked about for many years but are now taking the leap into. We were lucky enough to travel extensively pre-kids and that longing for wanderlust remains, so we want to tap into that within our own little slice of the world on Queensland’s Sunshine Coast.”

Ask Gemma what her goals for her business are and she says, “To make a difference in the lives of my clients. It gives you such a fantastic buzz when you see how you’ve helped a client grow their business and achieve success.”

“The fear of losing my daughter really shook me and my priorities up,” says Gemma. “It’s a cliché, but having children changed my life. I think I’m a better writer and editor since having my children, as I think I’m more sensitive and mature in my approach to issues these days. It’s easy as a journalist to get caught up in the whirlwind of getting the ‘scoop’, but since having kids I am more aware of when it’s best to tread a little more softly.”

You can find Gemma’s Fembuiz profile here.                          Written by Gianna Huesch.

Whatever you do in life, always give 100%.”

The importance of Social Media and Digital Marketing, by Libby Shaw.

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Libby Shaw from 30 Darlo PR and Marketing gives us her explanation of the importance of marketing, she is a woman of many abilities, specialising in digital marketing, copywriting, blog posts, ghost writing, web content creation, website creation, SEO, PR. 

Libby is very approachable and available to help you on AirTasker, which is a very simple App and website to find people to help you online or in person with odd tasks, it also handles all the payments, she is very successful with her AirTasker duties and takes them seriously, almost generating a full-time job for her working from home, she has a website thats about to be launched for her business to help your business grow, so keep an eye out for her and her business.

She is based in Sydney, NSW and contactable on her Facebook page as she can help you online. ~

For any business in 2017, social media and digital marketing is going to play a major part in your success. It enables you to connect with audiences that may be far away and this can help you increase your customer base and connect with customers you otherwise wouldn’t be able to. The major thing is that you first need to build awareness of your brand and you can’t do this with social media alone. You’ll need to develop a marketing strategy that combined both old, and new media.

If you’re running a restaurant or a beauty salon, you need to connect with people in your local area and those online. The only way you can do this initially is with brochures in your local area. This is essential because it means you’re going to reach those who will use your business. There’s no point advertising to customers that aren’t going to purchase you. By advertising to your audience in your local area you can get the foot traffic you need.

The physical local marketing supports the online marketing that you do. You see, you need to drive traffic to your social media sites. You can’t do that if people don’t know about you. Physical marketing will help build word of mouth referrals. Word of mouth remains one of the most important ways to make yourself even with new technology. To drive people to your social media sites, you can run “refer a friend” promotions. These encourage people to spread the word because there’s something in return for them potentially.

Then once you’ve built a local profile and your social media you can look at building the SEO on your website. A lot of businesses focus on if people can find them searching their business name. There’s no point to that unless people know you exist. You need to focus on your search for generic terms. If you’re a marketer then focus on “marketing Sydney” or “design Brisbane.” That will help you be found.

Social media can also help your website’s rank improve. There are so many factors in improving brand awareness. One such factor is through the utilisation of social media. Social media will drive traffic to your website and vice versa. It is of course essential that you can convert those visits to sales, so be sure that you have an appealing website that will prompt people to pick up the phone and give you a call.

Attracting new business isn’t the only reason you need to use social media. Simply having social media sites gives your business more credibility and in today’s competitive world that’s essential. When people are hiring a service, they want to know that they’re dealing with a legitimate business and that they can easily contact them if they need to. While people still prefer to pick up the phone, even having an email is enough as long as you monitor it regularly and reply to business requests swiftly.

These are just some of the reasons why social media is essential for your business. In general, it can help you increase your customer base but it does need to be used in conjunction with other marketing.

Libby shows us a photo of her and her desk space

Libby Shaw – 0422 591 815

Self Development is Key

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Self Development is Key – Find the time

I am a huge believer in self development, without it I believe you will not live a full-filling life and some even struggle, you may find it hard to make ends meet or to understand how to move on from one thing to the other in life and end up working a Groundhog Day job.  I love a challenge, I love to learn, experience new things in life and be creative.  Every chance I get to learn or take on a new course of study I take it, I’ve studied around working horrible shift worker 12 hour rosters, all you need is determination and to pick something of interest.

You might think you don’t have enough time or your busy with the kids and up keeping the house, take the time to research ideas first on how to improve things and make things easier for yourself and the family, there is many blogs out there with great ways on how to make life easier or how to work around things to save you time, all you may need is just another persons perspective.

There are many ways out there to do self development, you don’t have to spend thousands of dollars and years at Uni, there’s self help books out there such as “Make it Happen” by Michelle Bridges, a bit about my past, I always hated reading books growing up, I never had the patience to sit down and read, I still can’t get into fiction books, but I picked up this book at the airport when I was dreading having to fly back to work wondering what can I grab to distract me this swing, how am I going to make it through another swing, shortly after I turned 31, I was going through a Nervous break down, the fifo company I worked for flew me home as I was showing high levels of Anxiety, and had to go through a number of counselling sessions to come back to work (bad workplace relationship it’s a long story and I’m not allowed to talk about it, I’m still physically and mentally healing from it) I couldn’t get my head out of this book and it got me back into the gym, I’ve now made it my goal to run regularly, I hated running until now, now I love it, you need fitness for work if you want to have a great quality of life and career. I completely understand and agree with what Michelle says in this book, It’s a great read and there is many more out there by her and other authors as well I can’t keep my head out of books now. It’s also been great having great role models in my up bringing such as Tanya Spencer who has turned her bad life experiences into Life Coaching for others, she has spent thousands on training to accomplish this, she will soon be listed as a Fembuiz.

You can also take on small courses, their listed everywhere these days, I’ve done short photography courses ran by professional photographers who have done the hard yards at Uni, or go to TAFE, I’ve done photography there as well, a part-time course over 6months, one 3 hour session every week is all it took and at the end you have a certificate to add to your portfolio, it’s not even expensive.

There’s also online courses, I’ve done one with Open Colleges and they have different payment plans, I’ve just signed up to another one a month ago so now I will be working a fifo roster, starting up this new business Fembuiz Directory and studying. If I’m not studying I just don’t feel as though I’m getting the best out of life, there is so much hidden knowledge out there, you just have to search for it. The world is my Oyster, Mmmmmmmm Oysters.

You might take on a course of study that your passionate about then halfway through think it’s not what you want anymore it’s been a waste of money – I think this is fear a lot of people take on that stops them from wanting to enrol in a course, even if this happens keep going and finish the course, this is knowledge that you now have, this will never be a waste of money, you would of still gotten something useful out of the course, still put it on your resume, employers love to see that your actively minded even if it’s nothing to do with the job your applying for, and this is also something to look out for when hiring new staff. You may not use that knowledge now but you may need it one day, it’s never a waste. When you do finish that course, if your passionate about it or not you will still have that great feeling of achievement, your passion may change into something else or you may turn that passion into a business, my Dad always told me that if you do something that you enjoy and your passionate about you will never have to work a day in your life, some people know know what their passionate about straight away some people it takes a few trial and errors or even a U-bolt in the opposite direction.

You can always take on a small course before you take on the big one to test out how passionate you are about that subject or ask a company if you can do a day of volunteer work to see what it’s like and get some inside information or just to get those feel good vibes before spending that money and signing up, then when you do the course you have a little head start for yourself.

If your employer ever offers to put you through training take it, don’t see it as an insult and don’t be scared that you might fail, there is heaps of help out there such as tutors or asking another staff member to assist you, sometimes courses cost hundreds or even thousands and it’s you that gets that certificate at the end, not the company, you did it, you own it, but they paid for it, win win situation. I once approached my employer and said I wanted to do the Accounting Clerical & Finance course at the local TAFE, this involved 1 night class every week for 6 months and a lot of studying around work to keep up with it, it was a lot harder then I thought and chewed up a lot of my free hours, I completed it but I didn’t want to take Accounting up a profession, numbers were haunting me in my sleep, even though I could do my book keeping myself I hire someone else to do it as my time is more valuable and I’d rather hire an expert who can do it better then me, but I still have that knowledge and can understand what she’s on about, in most cases.

It’s incredible the amount of ways to Self-develop these days, I actually budget for it, you could budget thousands yearly or you could budget $30 a month for a book, if your really strapped for cash there’s facebook pages, blogs, websites, or tutorials, YouTube is amazing for this, I say “Ask Google” a lot, I’m dead certain google knows everything but you must be weary as anyone these days can put anything on the internet, always read into a number of websites or articles on the same topic in case it’s contradicting then judge for yourself.

Happy learning fellow Fembuizers.  From the Fembuiz Honcho – Rebecca Bennett