Acronyms & abbreviations

List of acronyms and abbreviations for social media, business chats, and more…

Have you ever seen those social media posts or maybe in conversation with someone and they bang out an acronym as you think WTF does that mean? Well here have an A-Z list of some common acronyms and abbreviations, for you to turn to, save this link to your home screen for those “Ohh WTF” moments, you may pick up on a few that could come in handy. There are also some not so serious ones listed…


AFAIK As far as I know
AMA Ask me anything
API Application programming interface
ATM At the moment
B2B Business to Business
B2C Business to Consumer
BFF Best friends forever
BRB Be right back
BTS Behind the scenes
BTW By the way
CMS Content Management System
CPC Cost per click
CR Conversion rate
CTA Call to action
CTR Click-through rate
DM Direct Message
DYK Did you know?
ELI5 Explain it to me like I’m a 5y/o.
ESP Email service provider
FB Facebook
FOMO Fear of missing out
FTW For the win
FYI For your information
G2G/GTG Got to go
HTML Hypertext markup language
IDC I don’t care
IDK I don’t know
IG Instagram
IMHO In my humble opinion
IRL In real life
JK Just Kidding
KPI Key performance rate
LI LinkedIn
LMFA Laughing my arse off
LMFAO Laughing my fucking arse off
LMFAOROTF Laughing my fucking arse off rolling on the floor
LMK Let me know
NBD No big deal
NVM Never Mind
OMG Oh my god
OMW On my way
P2P Person to person
PM Private Message
PML Piss myself laughing
PPC Pay per click
PPL People
Pt Patient
PV Pageviews
QOTD Quote of the day
ROFL Rolling on the floor laughing
ROI Return on investment
RSS Really simple syndication
SaaS Software as a service
SEM Search engine marketing
SEO Search engine optimization
SM/SoMe Social Media
TBH To be honest
TMP Time for print
TOS Term of service
UI User interface
UX User experience
VA Virtual Assistant
WYA Where you at?
Yolo You only live once
YT You Tube
The best times to post on SM

Best times to post on different social media platforms

Social media has become a global phenomenon that has made millions and millions of people worldwide to be engrossed in its use, but for a social media page to be a booming success especially in the world of entrepreneurship; one has to exhaust all the efforts to keep your audience. In this blog post, we will take a look at the best times to post on different social media platforms. The best times to post on SM

Facebook changed its news feed algorithm early last year to prioritize meaningful interactions from friends, colleagues, family connections. So content that drives genuine engagement is your best bet. The reason for the new feed algorithm is to make sure you’re posting at the right time. 

Here are the best times to post on Facebook 2019

  • Wednesday at 11 am and 1 pm is the best times to post on Facebook.
  • Best day: Wednesday is also the best day to post on Facebook.
  • Weekdays from 9 am to 3 pm is the most consistent engagement time to post on Facebook
  • Sunday has the least amount of engagement for Facebook during the week.
  • Early mornings and evenings, before 7 am and after 5 pm have the least amount of engagement per day.

Best times to post on Instagram 

Instagram has become more and more important to brands, so here are the best times to post on Instagram. I hope they work just as great for you, as they did for others too! 

  • Monday: 7pm and 10 pmThe best times to post on SM
  • Tuesday: 3 am to 10pm
  • Wednesday: 5pm 
  • Thursday : 7am and 11 pm
  • Friday: 1 am and 8 pm
  • Saturday: 12 am and 2 am
  • Sunday: 5 pm

In addition to that, stats showed that the highest concentration of Instagram audience is on Wednesdays and Saturdays. The least attention is usually on Mondays because it is the first day after the weekend and people are usually busy setting themselves for the remaining week or completing some pending work. 


Twitter presents a huge opportunity for businesses to connect directly with their audiences and manage customer care. This means how important time is on Twitter.  In short, Timeliness is key on Twitter.  While the social media network selectively highlights some activity out of chronological sequence based on user interest, most people are still interested to catch up on the latest posts and musings from their group of followed accounts. So, posting at the wrong hours could and cause you to miss out on a lot of your potential engagement.

So here are the best times to post on Twitter

  • The Best Times To Post On Twitter Is Between 9am And 4Pm On Monday Or Thursday. 
  • Tuesdays And Wednesdays Are The Best Days To Post During The Week. 
  • Friday: From 8 Am To 4pm Which Is Most Consistent Engagement. While Saturday Gets The Least Engagement.


The best times to post on LinkedIn  The best times to post on SM

Here Are The Best Times To Post On 

  • The best time to post on LinkedIn is 7 am, 10:45 am, 12:45 pm and 5:45 pm


Knowing the best times to post on each social media can benefit you a lot and take your business to another level.

How to start a blog

How to start a blog.

How to start a blog

You could start a blog about interior design, art, or post your amazing drawings or photos with a write-up.

Today, millions of people worldwide use the internet for a number of reasons; work, school, research, communication, etc. the internet does half the job.  If there is one thing that the internet has made possible- it is for people to get themselves heard online. There are social platforms to connect with friends, online videos to promote one’s self, and of course, blogging for people who love to write or get there name out there.

Blogging has redefined itself throughout the years and bloggers worldwide have also evolved into a different class online. In short, blogging is basically writing about anything online likened to writing a journal, giving business tips, or promoting products and services. In this post, I will list the steps that you can follow on how to start a blog. 


  • Find Your Blogger Identity

The first thing you need to know is to find your niche. What kind of blogger do you want to be or what type of business do you have? This is an important question that you need to ask before starting a blog. There are different kinds of bloggers online and they talk about almost any topic known to man. For instance, it could be something about fashion, movies, food, traveling, tech, sports, music, or about your day-to-day lives. A variety of writers found their niche by writing what they love and what they are interested in.


  • Choose A Blog Platform 

After deciding on what kind of blog you want to put up, choose your blog platform that will host your blog website. There are a number of sites that offer free hosting like Blogger, Wix, WordPress, etc. these blog hosting sites allow you to have a blog for free and sometimes would even assist you on how to start a blog. These blog hosting sites even let you store the photographs that you want to include in your posts.

Choose the right blog hosting site that will suit your needs but if you have no idea, you can always read reviews online and see what people think about these sites.

How to start a blog

Post your amazing travel photos and journeys, help people to travel on a budget, near to where you live or overseas, help promote the local businesses.

  • Your Name

In the blogging world, your name is your identity. Other bloggers will identify and associate you with that name. You have to think of your name as a brand, in the long run when your blog will have more loyal readers and followers they will promote you to other bloggers with that name. Therefore, make sure that the name you want to use is unique and represents who you really are or what your blog is about.  Also see our “How to pick a good business name” blog post as it’s pretty much the same concept.


  • Get Yourself Out There

Depending on whether you write about a specific topic or you talk about personal stuff the main reason your blog is for sharing and being heard. Promote your blog to readers through social platforms, post up links of your new posts. Eventually word will get out of about a new blog until you hit your target audience. And, in the long run, the more your readership will expand the more you may even earn from it. 

How to start a blog

Team up with a friend to share the blogging journey with you.


Blogging is open to anyone who wants to write, it doesn’t matter if you are a professional writer or you simply write to express yourself, just follow the above-mentioned steps to begin your blogging, and don’t forget to include some pictures because like they say, “Pictures speak 1000 words”.


How to create scheduled posts in your facebook business page

Scheduling posts is a great way to get organised, you can schedule things in months ahead or keep copying and pasting the same post so it pops up every Monday, Tuesday or which ever day.  So I’m going to show you how to do this step by step with a couple of pictures to make it easy for those that are unsure, are rather time poor or simply don’t have patients to sit there and figure it out, which is normally my case.

People use this to create a marketing campaign for a new product, service or event they are about to release, or they just want to put in something up for Christmas, Easter or The Queens birthday without even touching a computer or phone to create a post that day.

Scheduling posts in when you are inspired to sit down for a few hours and punch in heaps of posts may give you time to schedule in “social media free days”, unless of course you’re posting something where you have to respond straight away.

How to create a scheduled post on your facebook business page:

How to schedule posts on your business page

2. More > Publishing tools.

  1. Login and go to your business page.
  2. Select “Publishing tools” along the top bar, you may need to select the “MORE” down button to get to this.
  3. In the grey column on the left select “Scheduled Posts”, in the future you will be able to see every post you have created, you can also go back in and edit them at any time before they are published.
  4. Select the Blue button saying “Create Post”.
  5. Write content as you would normally, add pictures or a link as you desire.
  6. Ensure you have News Feed selected.
  7. Optional – select Instagram also if you have an account and if it’s a compatible post.
  8. Click the big blue “Schedule Post” to go through to schedule arrangements.

    How to schedule posts on your business page

    9.  Select the date and time you would like it to be published.

  9. Select the date and the time you would like it to be published, be careful of the time zone, incase you haven’t fixed this it’s in your “settings”.
  10. This will save, the box will then disappear. Refresh the page.
  11. Select the “Scheduled Posts” in the grey left column, the last post you created should be at the top.
  12. Back to step 4, schedule in another post.


So now you have the tools in place to schedule posts so you can book in time in your diary for a social media free day, spend time the loved ones, go for a swim or get your nails done.  I once scheduled in 20 posts using my phone while getting my hair done, save yourself some more time by doing 2 things at once, because we know we can.


You’re welcome.

Work from home

It’s amazing how quickly everything can change, suddenly we can’t go outside unless absolutely necessary.  People are turning to alternatives and need to work from home or home school their children for possibly the next 6months.

Jobs are lost!
Money has become more stressful than ever!
How will same pay their rent or mortgages, or even staff wages if there is no income coming?

What if you suddenly now need to create a business working from home and you can’t get anyone to create a website for you because they are busy right now or you’re simple not sure how to do it, or don’t have the funds?

Fembuiz Offers a quick alternative to help create awareness for your business or online services, for example Vicki at Happy Feet is helping entertain children from home by providing them with a dance class, sending out a new class every week via email, this is something you can replay for them every day that week at minimal cost.


Vicki from Happy feet


What services could you be providing from home?

We would love to see what you are doing and to hear about ways to help the economy during this Pandemic.

You can have your online service or home business listed online with us within the hour by just clicking here and following the prompts.


Thinking of listing your business?

Click here for more information

Business Name Blog

One tough decision when looking to start a business is picking the business name. this is a key piece of your branding strategy, and not easy to change once you’re  established. Your business name says a lot about you, and who you’re as a company.

So get your notebook out and write down 10 names you think that may be good for your business once you have finished reading this blog. 

It may make sense to come up with something unique, something catchy, play on words. This is typically best served for a more light-hearted service industry, as opposed to something more like financial advising. In short, the business name should fit with the industry to some degree. 

The best ways of picking a business name is to use something personal. For example, if your name is Henry, you may want to go with something like “Henry’s Repairs”. Often you will use family businesses that stick to this model, and it isn’t a bad approach. Usually this goes well locally, and if you or your family are well connected in the area, using your name works great for brand recognition. However, it often does little to tell new clients what your business actually does.

A popular choice for a start-up or small business is to focus more on what the business does.  Something like, A+ Window Repairer would leave little doubt what you specialise in. If you can narrow it down this way, it may be effective for getting your message out in the business name itself. Whilst this does serve to reinforce your primary business it will also likely be replicated by your competition, so the name isn’t very unique. 

A less personal option is to use a company name that is associative. This is about creating a feeling or association with how a particular word makes you think or feel and adding that to your brand. Think of positive objectives and these are some examples of things you may have found in a company name. words that make you think of dependability, trustworthy, or value may make for a good business name. 

An alternative is to choose a business name that is freestanding. These names are in no way associated with what your business does, but just a word that is seemingly made up. For example, does Twitter really have a meaning? Now that they have established a brand it obviously does, but when they first picked the name it is likely that this was some abstract thing they chose. The criteria here is more fuzzy, because you are probably looking for something that just sounds right. Clearly that can be a moving and abstract target.

Picking a business name is certainly a vital part, especially if you are in the mobile food industry. Think about all the food truck names you have seen, many times you find things that are really clever and catchy.   

You can also create a Poll on Facebook once you have put together a number of names and ask your friends which they prefer, don’t spend hours or days slugging away trying to pick the perfect name, I believe your friends will give you an honest opinion and make sure strangers can relate it to what your business does straight away.

And….  Don’t forget to check if the name is available or someone already owns it, if it’s not owned register your chosen name with ASIC the Australian Securities and Investment Commission.

Don’t be accidentally using someone else’s business name as this can get you into trouble with them and the law and could cost you a lot of money if you have to re-brand, protect your business name, also consider trademarking it but that can cost a-lot more, this is optional but gives you more protection.


Want to see more free business advice/tips?  Check out our blog page Business Tips section >> Click Here <<

Competition is good for business. Honestly, it is. So don’t fear it; embrace it and learn from it. Analyzing and learning from them will benefit you in so many ways.

To truly understand how much you can learn from your competitors, firstly let’s divide them into direct and indirect.

Direct competitors are those that provide the exact same service as you or sell the same product/s. They are almost a mirror image of your business. The reason they are helpful to you is that they will encourage you to find ways to truly stand out.

One of the ways to do that is to focus on the one thing they certainly don’t have – YOU! There is only one of you and that’s a very unique selling point.

You are what sets your business apart from others – you have the personality and character to show potential customers why they should choose your company above others. So be sure to market yourself to your customers.

If you work with a team, be sure to highlight what makes them so special as individuals and as a team. Perhaps share images of a staff lunch or a day out you all enjoyed. Showing yourself as a caring and well-liked boss is important to potential clients. If your staff loves you, it’s pretty certain that they will too!

Indirect companies offer a similar service or product but not exact. They too can provide you with fascinating and helpful insights that you may not have considered using in certain elements of your business.

Look at how your competitors advertise – what do you like about their adverts and marketing? What doesn’t appeal? Can you incorporate some of their ideas into your own company? Not exact copying – just tips and tricks that may enhance what you already do.

Take a look at their websites – what stands out and what looks unprofessional? If you were a potential client, would you book with them and why? Was their website easy to use and did it properly explain the services they provide or they products they sell? Would it be easy to buy online using their system or did it strike you as over complicated? Can you learn anything from the design, wording and images that they have chosen?

If you know that a rival company could do the job better for a potential client, show integrity by recommending them. People will remember your honesty and desire to provide them with exactly what they need – and you may be rewarded with a referral from the very person you sent to a competitor. And if that competitor learns what you did for them, they may respond in kind in the future by sending someone your way.

Have your competitors incorporated an environmentally friendly aspect to their services? Have you? In this day and age, clients are always looking for conscientious companies that consider the planet. Be sure to mention any local and community projects that you support too – it shows you care and clients like seeing that caring, sharing side of a business.

What have your competitors focused on that you perhaps haven’t considered? These points of difference can really help you to further understand the market and can help you to increase your client base.

Do they offer promotions, competitions, referral schemes or loyalty rewards? If so, perhaps you can come up with your own unique way to say thank you to repeat customers or those that refer you to others.

So don’t see competition as a concern – it shows that there is a need for your type of business and service and that’s always a good thing.

Support your local small businesses.  #fembuiz



How to Kick Ass when Meeting with a Potential Client

It can be not only exciting but also incredibly nerve-wracking when meeting with a potential client for the first time. Here are some handy tips to make sure that you completely kick ass.

Be on time – whether it’s at your office or theirs or a public location – arrive with time to spare and have everything cleared away before they arrive. It says a lot about your character. Being late or in a state of disarray is a big no-no.

Everything from clothes to make-up to popping a mint in before you meet them will help to convey an air of confidence and that you are the right person for the job. So be sure to wear smart, pressed clothes and spend some time on your hair and makeup to achieve a professional, well-presented look that will impress your potential client even before you’ve said one word.

You will be judged in the first few moments on your appearance, professionalism and trustworthiness – so introduce yourself with a firm handshake and an air of confidence and calm.

Put your phone out of sight – they will appreciate that they have your full attention and won’t be distracted by rings, dings, buzzes and notifications. You may even want to switch it off before putting it away.

Keep your introduction and the first few minutes of the conversation light-hearted, without complaining about the traffic or how bad the weather is. Portray positivity during these crucial few moments – no-one likes a whinger.

Preparation is key so research them and their business thoroughly in advance of the meeting and incorporate something you’ve learned about them into the conversation. This will impress the potential client and show that you are serious about wanting to work with them.

Have an agenda so that the meeting stays on track and on point. This will also serve as a useful reminder of things to discuss, as it’s easy to forget crucial information during your first meeting due to possible nerves.

Establish and maintain eye contact throughout the meeting. There may be other things going on around you but it’s important to make them feel like they are the centre of your world throughout the meeting.

Take notes – not only will this help you to focus, but it also shows your intent to take them seriously. Plus, it’s easy to forget something crucial if you don’t write it down then and there. It doesn’t’ look good if you have to ask them a few days later to clarify an important point.

Don’t interrupt – listen, listen, listen. Listening is one of the hardest skills to master and when a client can see that you are truly listening, it gives them faith and confidence. Nod and smile when they are explaining something to you to show that you are listening and taking it all in. And try not to interrupt them or talk over them.

Use phrases and words used by them to ask follow-up questions – this helps to establish a connection and can have a very calming effect.

Manage their expectations and show a willingness to work with them. Don’t oversell as this may lead to stress or disappointment further down the line.

Don’t let the meeting drag on so when you feel like you are approaching a natural conclusion to the meeting, ask if they have any final queries, then explain next steps and your plan of action confidently and concisely.

Last but definitely not least, have belief in yourself and make sure this comes across in a way that establishes trust and your ability to get the job done properly and professionally. Don’t doubt yourself or let your nerves show. Instead, act as if you have already landed the job and that this is merely a meeting to go through the main points of working together.

We hope you find these tools helpful and wish you many successful first meetings that lead to many new clients.



So you have your idea together, you’re trying to figure out what to write but where do you start?  You want to create some killer written content.

I’ll be looking at a blank screen and then my mind follows, it goes blank, other times I can’t stop, content just keeps coming and coming …

I know I’m not the only one this happens to, so to help myself later on and to help you I have put this little strategy together.

Some tips to keep in the back of your mind:

  1. Make it SEO friendly (Search Engine Optimisation).
  2. Know your target audience.
  3. Use terms that are recognisable and relate to the service you provide.
  4. Be genuine and authentic in what you are saying.
  5. Get someone to proof read it before you go to publish.

A quick and simple format to follow: Who, what, when, where, why & how

  1. Who are you and do you have a team or are you flying solo?
  2. What do you and the business stand for? What drives you? What’s your passion? What do you love?
  3. When did the business started.
  4. Why did you started your business, share your story?
  5. Share your future goals, what is your dream goal?
  6. How does this help them?
  7. Call to action, what do you want them to do? Email, signup or other?

Be careful not to make your description too short, put some time into it, it shows that you’re passionate about it and truely care.

Make it too long and people generally won’t read all of it, everyone has busy lives to attend to and remember most people use their phones to read and the small screen can get frustrating, this is why we limit our description space on our members Fembuiz page.

Also copy and paste all your written content into an App such as notes or a word document incase you to want to use it again somewhere later.



Come join us



Don’t forget to do a google search for POWER WORDS for your niche.  Collect as many words as you think people will commonly use to hunt your business down and trigger a response turning people from new potential clients to actual clients.

Create yourself a nice document, print this out and place it above your desk so these words remain in your face and you use them.

Here’s a quick list of power words recommended to use; new, free, imagine, because, instant, how to.

Visit this site to read up on some more tips with power words.

Another idea for inspiration for your written content… Start a creative display folder that you can place the print out of your power words, if you see written content in a magazine you like that gives you inspiration, rip it out and place in it the same folder, keep adding information, tips, notes you find or make to your inspiration folder.


Still stuck on what to write?

Check out the creative content writers we have listed on the website that will be excited to hear from you and happy to help, you can email them directly for a quote, another tip;  Ask them if they have experience in creating content for your niche and how they charge for “X” amount of words.

Check out the website and start creating a business listing today  >> Click here <<



Can hiring an assistant really be worth it?

Can hiring an assistant really be worth it?

Are you constantly swamped with mundane, menial tasks that stop you focusing on the core aspects of your business?

Do you dread opening your emails each day because you haven’t been able to clear the previous day’s ones or those that came in last week?

Does the thought of creating a newsletter or posting on social media make you feel stressed?

If you have answered yes to any of the above, it may be that you need a virtual assistant or “VA”.

What if they…

  1. Can do the jobs you hate
  2. Do the jobs you aren’t skilled in
  3. Jobs you shouldn’t be doing as the boss
  4. Managed things enough you could have a day off the kids or hubby!

Hiring a VA can dramatically reduce the number of tedious jobs you have taken on board. You can simply hand them over to someone else that you may never even meet. These online angels can help you to focus on what truly matters in your business, by dealing with chores such as:

  •     social media posts
  •     replying to emails,
  •     answering phone calls,
  •     online customer support
  •     writing content
  •     transcribing
  •     placing ads
  •     invoicing
  •     data entry
  •     proofreading
  •     scheduling appointments
  •     arranging your travel
  •     setting reminders in your calendar
  •     creating templates
  •     writing newsletters
  •     replying to customer feedback
  •     booking restaurants and theatre tickets


You can hire a VA per hour or per project and there aren’t any costly overheads like buying them a desk or paying annual leave. Delegating many of the above tasks to a VA should actually increase revenue for you, as you can now focus on “boss” jobs.

What Makes a Good VA?

Excellent communication skills, prompt replies and the ability to follow orders to the letter. They should be able to work without asking for much help or feedback.

How Much Does a VA Cost?

That all depends on the tasks you need doing and their location.

VAs in India, the Philippines and Vietnam for example, will charge lower rates than VAs from the UK and Australia. Some rates start as low as $2.80 AUD per hour and can go up to $100 AUD for top-level VAs.

Where to Get a VA

Ask your friends for referrals, post on LinkedIn or advertise on your website if you have one. There are also several fantastic Facebook groups such as Virtual Assistant Savvies and Female Digital Nomads.

You could hire from a freelance marketplace – these companies take a cut of the hourly rate or project rate as they only hire qualified and verified freelancers. So essentially, they have already done the interviewing process for you. Examples are Upwork, PeoplePerHour and Guru.

If you need a VA to work during your work hours, don’t forget to mention that you are based in Australia. Likewise, if you want your VA to work while you sleep, be sure to add that.

How to Assign Tasks to a VA

  • Give clear instructions
  • Set definitive tasks
  • Set maximum hours per task at the beginning to give a guideline of how long it usually takes you to do it.
  • Provide set language and phrases that you require in an email – send as many examples and templates as possible to help them in the initial stages.
  • Ask them to perform a trial set of tasks before letting them deal directly with clients.

Still not sure if you need one? It may be worthwhile assigning a few tasks to a VA just to see if there could be a long-term benefit. You could start off with a simple 10-hour a week assignment to find out how much they can get done and how much extra time that gives you.

You may find that it’s money well spent.