Pink Australia

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The Pink Australia, you may have spotted this on the back of a car, in a Facebook advert or even in Instagram, but what does it actually mean?

The shape of the logo is obviously one of the greatest continents on our planet!

Well, I think it is anyway,  I was born and raised here and almost been to every state, still to visit Northern Territory and see Darwin, Kimberley’s and Uluru, it is most defiantly in my near future travel plans.  

This country is also known as “The Land Down Under” because of it’s position in the Southern Hemisphere, we are considered upside down to most other continents, and, our toilet water apparently flushes the opposite direction. This country is also know as “The Lucky Country” even thought this was originally used negatively by Donald Horne in his book from 1964 called, funny enough, The lucky Country.

“Australia is a lucky country run mainly by second rate people who share its luck. It lives on other people’s ideas, and, although its ordinary people are adaptable, most of its leaders (in all fields) so lack curiosity about the events that surround them that they are often taken by surprise. by Donald Horne.”

Among other things this comment has also been used in reference to Australia’s natural resources, weather, history, its early dependency of the British system, distance from problems elsewhere in the world, and other sorts of supposed prosperity.  This beautiful country that I Love, Live and Breathe, where my family chose to reside, full of great camping spots, is, my island home, so we have many great beaches too.  A place where many come to live, so why wouldn’t I want to help the girls of my country.

“Pink encourages action and confidence.”

Why Pink? These days it very much symbolises women, helps recognise a community, and, also brings on many physical affects, such as; stimulates energy, increases the blood pressure, respiration, heartbeat, and pulse rate.  Pink is the color of happiness and is sometimes seen as lighthearted. For women who are often overworked and overburdened, an attraction to pink may speak of a desire for the more carefree days of childhood.

 

Did you know that pink was originally worn by boys and blue for girls? but that changed around the 1940’s. Why? Watch this video by Origin of Everything  and this video by Vox – How did Pink become a girly colour?  Because Entrepreneurs are anything but traditional.  Amazing how much history a colour can have behind it.

 

The Stars, Being the Southern Cross, which is found on the Australian flag, which came from a constellation in the night sky, located in the Southern Hemisphere known as Crux.

Which travellers have also used to Navigate.  These stars are very popular and respected amongst Australian’s, you will often see many Aussies with Tattoos (I guess so we can always find our way home if ever lost, Haha) and on car windows with stickers of this constellation.  Fembuiz Directory also uses it to represent women networking across Australia with each star respresenting a women in business.

Females that mean Business.  

Females + Business = Fembuiz.

By: Rebecca Bennett – Founder of Fembuiz Directory.

 

 

Why it’s important to list your small business with online directories.

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  • Increase traffic to your website and social media pages, enhance your status.
  • Helps to boost your Search Engine Optimization (SEO) and rank higher in google searches.
  • Make it easy for potential clients to find your business, majority of people now turn to the internet.
  • Increase awareness and familiarity of your brand raising your chance for future engagement with new clients, look professional for your clients and build trust.
  • The more online business directories you can use to list your business the more exposure your business will get.
  • Exposure is important for all businesses and their marketing strategies.
  • You can create an online presence if you cannot afford to have a website or on a tight budget, there is no need here to hire an advanced technical agency.
  • Have the freedom to update your listing frequently and regularly.
  • No additional charges for special features such as categories, links or adding photos.

 

Get discovered amongst other professional females in Australia at an affordable, cost effective way and start building your online presence with Fembuiz Directory, Females that mean Business, visit us at www.fembuiz.com.au.

 

The importance of Social Media and Digital Marketing, by Libby Shaw.

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Libby Shaw from 30 Darlo PR and Marketing gives us her explanation of the importance of marketing, she is a woman of many abilities, specialising in digital marketing, copywriting, blog posts, ghost writing, web content creation, website creation, SEO, PR. 

Libby is very approachable and available to help you on AirTasker, which is a very simple App and website to find people to help you online or in person with odd tasks, it also handles all the payments, she is very successful with her AirTasker duties and takes them seriously, almost generating a full-time job for her working from home, she has a website thats about to be launched for her business to help your business grow, so keep an eye out for her and her business.

She is based in Sydney, NSW and contactable on her Facebook page as she can help you online. ~

For any business in 2017, social media and digital marketing is going to play a major part in your success. It enables you to connect with audiences that may be far away and this can help you increase your customer base and connect with customers you otherwise wouldn’t be able to. The major thing is that you first need to build awareness of your brand and you can’t do this with social media alone. You’ll need to develop a marketing strategy that combined both old, and new media.

If you’re running a restaurant or a beauty salon, you need to connect with people in your local area and those online. The only way you can do this initially is with brochures in your local area. This is essential because it means you’re going to reach those who will use your business. There’s no point advertising to customers that aren’t going to purchase you. By advertising to your audience in your local area you can get the foot traffic you need.

The physical local marketing supports the online marketing that you do. You see, you need to drive traffic to your social media sites. You can’t do that if people don’t know about you. Physical marketing will help build word of mouth referrals. Word of mouth remains one of the most important ways to make yourself even with new technology. To drive people to your social media sites, you can run “refer a friend” promotions. These encourage people to spread the word because there’s something in return for them potentially.

Then once you’ve built a local profile and your social media you can look at building the SEO on your website. A lot of businesses focus on if people can find them searching their business name. There’s no point to that unless people know you exist. You need to focus on your search for generic terms. If you’re a marketer then focus on “marketing Sydney” or “design Brisbane.” That will help you be found.

Social media can also help your website’s rank improve. There are so many factors in improving brand awareness. One such factor is through the utilisation of social media. Social media will drive traffic to your website and vice versa. It is of course essential that you can convert those visits to sales, so be sure that you have an appealing website that will prompt people to pick up the phone and give you a call.

Attracting new business isn’t the only reason you need to use social media. Simply having social media sites gives your business more credibility and in today’s competitive world that’s essential. When people are hiring a service, they want to know that they’re dealing with a legitimate business and that they can easily contact them if they need to. While people still prefer to pick up the phone, even having an email is enough as long as you monitor it regularly and reply to business requests swiftly.

These are just some of the reasons why social media is essential for your business. In general, it can help you increase your customer base but it does need to be used in conjunction with other marketing.

Libby shows us a photo of her and her desk space

Libby Shaw – 0422 591 815   

lshaw@30darloprandmarketing.com