Gifts made easy by Anna Heyligers at Gladys Mack

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Anna Heyligers is one of many women in Australia who has decided that the life of 9-5 working for someone else isn’t what she wants. As a result, she joined the online world and set up a business called Gladys Mack which creates and distributes gift boxes online. There are gift boxes for both men and women, so no matter what the occasion, Gladys Mack can cater for you. The idea is that the gifts will brighten up the day of the recipient and that the giver will feel satisfaction from bringing joy into someone else’s life. The gifts can either be given to people you know such as friends, or family members, or even colleagues and businesses to say thank you for the service you’ve received.

So where is Gladys Mack based? The packing centre is in Wollongong of New South Wales and people are free to visit. All visits are available from Thursday – Saturday or must be arranged by appointment however delivery is available at all other times.

There are gifts for special occasions such as Father’s Day or Baby Showers as well and they can be handpicked based on the recipient’s preferences, so it’s possible that no two gift boxes will be the same, which makes the gifts even more special than if they were mass produced. When you give the gift it will really resonate with the recipient and will be more meaningful. For those who just want a quick decision, there are some ready made gift boxes available as well.

You may be wondering why someone would start a gift box business, well for Anna it was really quite simple. She had been working in Insurance and needed a change, she saw a gap in the market of gifting. That’s where the idea was born. She wanted to fill that void and give consumers what they were missing. Basically, everything seemed to lack soul and wasn’t personalised. It’s been very important for Anna that everything has the end customer in mind and that it’s unique.

Given she was a partner in an Insurance firm prior to setting up the business, she had a strong network of acquaintances, colleagues, friends and clients. It was through that network that she was able to grow the business and reach out to people who may benefit from buying one of the gift boxes.

Since then, the business has taken on a new direction and she now allows people to come to the studio in Wollongong. She’s also liaising with retailers and holding various workshops to get the message out there and build the customer base. Of course, there’s a website as well so people can find the business if they search for it, but like all small businesses, it has started at a local level and seems to have grown organically from there.

Anna says that although it’s important to have a plan in business, the fact of the matter is that you can’t plan in advance because things are constantly changing and she says that even a short term weekly or monthly plan is essential to help you maintain your focus.

 

Click here to view Gladys Mack contact page.

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