The importance of Social Media and Digital Marketing, by Libby Shaw.

, ,

Libby Shaw from 30 Darlo PR and Marketing gives us her explanation of the importance of marketing, she is a woman of many abilities, specialising in digital marketing, copywriting, blog posts, ghost writing, web content creation, website creation, SEO, PR. 

Libby is very approachable and available to help you on AirTasker, which is a very simple App and website to find people to help you online or in person with odd tasks, it also handles all the payments, she is very successful with her AirTasker duties and takes them seriously, almost generating a full-time job for her working from home, she has a website thats about to be launched for her business to help your business grow, so keep an eye out for her and her business.

She is based in Sydney, NSW and contactable on her Facebook page as she can help you online. ~

For any business in 2017, social media and digital marketing is going to play a major part in your success. It enables you to connect with audiences that may be far away and this can help you increase your customer base and connect with customers you otherwise wouldn’t be able to. The major thing is that you first need to build awareness of your brand and you can’t do this with social media alone. You’ll need to develop a marketing strategy that combined both old, and new media.

If you’re running a restaurant or a beauty salon, you need to connect with people in your local area and those online. The only way you can do this initially is with brochures in your local area. This is essential because it means you’re going to reach those who will use your business. There’s no point advertising to customers that aren’t going to purchase you. By advertising to your audience in your local area you can get the foot traffic you need.

The physical local marketing supports the online marketing that you do. You see, you need to drive traffic to your social media sites. You can’t do that if people don’t know about you. Physical marketing will help build word of mouth referrals. Word of mouth remains one of the most important ways to make yourself even with new technology. To drive people to your social media sites, you can run “refer a friend” promotions. These encourage people to spread the word because there’s something in return for them potentially.

Then once you’ve built a local profile and your social media you can look at building the SEO on your website. A lot of businesses focus on if people can find them searching their business name. There’s no point to that unless people know you exist. You need to focus on your search for generic terms. If you’re a marketer then focus on “marketing Sydney” or “design Brisbane.” That will help you be found.

Social media can also help your website’s rank improve. There are so many factors in improving brand awareness. One such factor is through the utilisation of social media. Social media will drive traffic to your website and vice versa. It is of course essential that you can convert those visits to sales, so be sure that you have an appealing website that will prompt people to pick up the phone and give you a call.

Attracting new business isn’t the only reason you need to use social media. Simply having social media sites gives your business more credibility and in today’s competitive world that’s essential. When people are hiring a service, they want to know that they’re dealing with a legitimate business and that they can easily contact them if they need to. While people still prefer to pick up the phone, even having an email is enough as long as you monitor it regularly and reply to business requests swiftly.

These are just some of the reasons why social media is essential for your business. In general, it can help you increase your customer base but it does need to be used in conjunction with other marketing.

Libby shows us a photo of her and her desk space

Libby Shaw – 0422 591 815   

lshaw@30darloprandmarketing.com

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *