Why Did I start Fembuiz? Here’s my Story…

I’m Rebecca Bennett, but please call me Beck.

Many times I have been called the girl that wears many hats, I learnt very young to follow your passion and always reach for the stars. 

My Dad once asked me what I want to be when I’m older?  As I’m guessing most parents would.

I said “Dad I want to be a photographer and travel the world taking great photos to share with everyone”.  He replied “How are going to pay for that?  Equipment isn’t cheap and either is travelling”.  I knew somehow one day I wanted my own business, I was 12 years old.

My Uncle then suggested I go work in the mining industry operating those big Tonka truck like things that move dirt, (Haul trucks). “There’s a couple of girls up there, you could do it too, but you have to be 21 years old”, he said.

Dad & I on the first Haul truck at the driving school.

So to bide my time I tried a few other job, like cleaning eggs off the floor at an egg factory, selling donuts and making coffee at a local store, burgers at Hungry Jacks, I even hand painted folk art on hundreds of terracotta pots for a nursery, they then went on and sold them to stores like Bunnings, Kmart and Big W for mothers day (for my dads boss).  Folk Art was something I use to do with my Nanna Ketty on school holidays, she taught me well, we even went to classes together, after this big job at such a young age and the passing of my dear Nanna my passion for painting was gone.

My passion for photography grew, joining one of the local camera clubs and attending with my mum.

I left school after year 10, My mum pulled me out, my high school wasn’t keeping up with their reputation, the photography classes and dark room wasn’t happening or being used and the bullying was literally a nightmare after nightmare.  I wasn’t learning what I WANTED to learn.

Using my biggest lens to take photos of the surfers at Secret Harbour @rbennett_photos

So I then went to the local TAFE, did my maths and english, photography, digital imaging and illustrations, Microsoft Word, Desktop Publisher, Excel Spreadsheets, Access Database and then onto Business Administration, in which during a class one day someone came in looking to take on a traineeship administration person, so of course seen the opportunity on the job training could give me at 16 and went for the interview.  This was a real estate a company, the owner got me to look after the database and enter client addresses, phone numbers etc.  They also let me go out sometimes and take property photos and create the window displays.  I brought my first car and moved out with my first bf Dean, I earn’t $350.00 a week, it wasn’t easy, we both didn’t have much and we had a car loan each, I now just turned 18.

I finished my Administration traineeship at the real estate then left.  The owner at times was really nasty, especially when his diabetes count was not good, he snapped one day and literally threw documents and files across the room one day because he didn’t like the way I placed them on the table.  It made sense that when I started he made me use special clips in the manilla folders so the paper could never accidentally fall out.  Convenient for me with this episode of his, guess he seen it coming.  I thought to myself that one day when I’m a boss or manager I would never be like this or treat my staff in such a manner.

I then moved on to working for a local Glazing company, again in an Administration position, I asked if I could do a Cert iii in Business traineeship with them, they agreed, the lady that ran the office taught me on the job and we also had the same lady come in and check how my progress was going, I also attended TAFE once a week.   I got most my units completed, but then it got a bit complicated for my on the job trainer, I also caught her taking cash home ($$$$) and told the owner of the company, and then she decided to retire.

I moved on to a larger glazing company learning as much as I could along the way, designing glass products, liaising with clients and suppliers. I helped the owners create many spreadsheets for their pricing folder and designed books showcasing the 2nd company they were starting and aligning with a major supplier.

I spent 3 years with this company, I also started HR driving lessons to start working towards the dump truck dream, but it was so expensive.   I had a property with my parents and my brother that we rented out, then my parents divorced and we had to sell when the GFC hit, everything we invested into it was gone, we manage break even and the loan was gone, this was a long process.

I got a call from my old boss asking me to come back and he would pay me an extra $4.00 an hour, he needed my help, it was a shorter commute to work too so I took it, especially after I just been in a crash prior and my car was a wright off, I wanted to lower the risk of that happening again.

Photographing my friend for her wedding.

2 years later I decided enough was enough, I needed a big change, I was in the glazing industry, designing and creating documents, managing staff and the office long enough.  I wasn’t getting anywhere financially.  I was looking at house plans everyday and designing beautiful things for other peoples homes looking at the nice blue sky outside through the huge glass shopfronts imaging the great photos I could be taking.

I took a week off work, told them I was going on a holiday, (as if! I couldn’t afford that bringing in $600 a week, now at 25years old!) Dad paid for me to sit a Haul truck course so help start chasing the dream, it took 5 days on a limestone site.

6months later a large mining company took me in, starting on the big Komatsu trucks, then the Caterpillar watercarts and now the M16 Graders.  5 years ago I got jumped at the opportunity to join the Emergency Rescue Squad, something I NEVER even dreamed off or let alone thought I would be considered for, but I walked in there and gave it a go. 

My Rescue crew and the trucks I operate.

I’m now 33 and been there for 7years, been to a few destinations, taken photos, built a house and even turned the theatre room into a photo studio, but guess what?  I didn’t like having a photo studio.

I then felt completely lost.

So how did I come into starting a female based directory?

At the 5 year mark I started dating one of the guys at work, he got completely obsessed with me, this ended badly turning into a HR issue, having to attend phycological appointments and still receiving treatment today for injuries. 

I had 2 months off on stress leave.  I wasn’t allowed to go to back to work until my anxiety had settled and a 2nd phycologist agreed I was mentally fit to return to work.  All phycological expenses and time off paid.

Climbed the hill, there’s our camp behind me.

During this time off I attended the Perth Careers expo 2016 with my Mum, step Dad, and step brother who was 15, they were seeing what he might be interested in.

I sat down at the stage area while they did their thing and listened to the Women’s in Trade speeches, there we maybe 5 people sitting down and listening to them, I found no one was really interested, I found it great that these chicks has done an apprenticeship in a male dominated trade and went on to start their own business. 

One was a carpenter the other an electrician.

At the end they were saying how they find it hard against all the men, people don’t take them seriously or barely them a chance.

I wanted to give them a chance.

But how could I find these female tradies?

I went back to work a forgot about the directory idea, I brought a book at the airport called “Ready to Soar” by Naomi Simson the Red Shark from Shark Tank.  I used this book to distract myself, I couldn’t attend to TAFE to do more courses I wasn’t in Perth every week.  We do 12.5 hour days with terrible reception at camp so online training is a nightmare. This was all I could find at the time to get me thinking about the world of being a business owner again.


And it has paid off.

My idea came flooding back.

On my lunch break I created an advert on Gumtree looking a web-developer, he did a terrible job of the first website. 

This year we have launched the new website, reaching out to help women across Australia either professionals working for someone or starting up business from home.

We want women to be inspiring other women.

Tell them they can do it.

Tell them you believe in them.

Let them believe in themselves.

“I do not wish [Women] to have power over men; but over themselves”.  ~Mary Wollstonecraft.

Don’t ever take someones dream away from them.

The best thing I’ve learnt over the years is you don’t need a diploma to start a business. Especially when your surrounded by so many people who are willing to help.

I now have a website with Female business communities, business coaches and more…

Where there’s a will there’s a way.


That’s me

Model Ellie Jeffrey and her love for the outdoors

The life of a beautiful model, on the cover of magazines and displayed on billboards may not seem like the type of article you’d expect to find on Fembuiz. Ellie Jeffrey, is defying the stereotype of models and breaking boundaries for beautiful young women, working towards their goals.

Ellie has been a part time model since high school, totalling up five years in the business. To an outsider looking in, she is young, talented, beautiful and oh so lucky. However, modelling is not all that Ellie does with her time. She is undergoing an Outdoor Recreational Instructor trainee-ship, and channelling her love of the outdoors, exercise and engaging with kids, in order to gain rewarding work in her future.


Despite being a very successful model. for an Australian woman turning just twenty one this year, Ellie never dreamed she would enter the world of fashion at all. She excelled naturally in dance and arts as a child, and describes her transition into modelling as having ‘fallen into it’. Ellie’s success proves that it’s not how you come by opportunity that defines your success, it’s what you make of the opportunities that come your way.

Her success as a model, has allowed her to pursue the vital education in Outdoor Recreational work she needs, with a job that does more than keep her stable, it makes her happy. This is an important message for all girls out there, do what makes you happy and do it while you are young enough, to take the risk that it won’t work out. One day you’ll have university debts, possible house loans and maybe kids that will rely on you having a steady pay cheque. The time to take risks and move towards your dream is now.

There is an obvious stereotype that models have too higher opinions of themselves and that they are high maintenance but Ellie Jeffrey definitely proves that stigma wrong. She is confident in her abilities too be sure, but she has every right to be. Modelling is a tough world to be apart of, there is a lot of competition and pressure associated with the job but Ellie stays strong by focusing on her work. For those out there, thinking of following in the footsteps of Ellie Jeffrey, she wants to advise you not to take everyone’s opinions on board. It’s important to be comfortable in your own skin, something Ellie is only just now starting to realise. There is an expectation sometimes, for models to look a certain way, but staying true to yourself is much more important than anyone else’s standards. For a young woman, so successful in a pressure filled field, Ellie handles herself extremely well. She is an inspiration, with wise beyond her years words and a self confidence that leaves room for further improvement.
Whether as a model, an outdoor recreation instructor, or just as a woman – Ellie Jeffrey should be on your “One to Watch” list. There will be great things coming from her in the years to come, and you won’t want to miss a moment of it.

Written By Gitta Hodgetts

If you would like to get in contact with Ellie or her modelling agency follow this link to her Fembuiz Business Profile.

Fembuiz Directory is look for all females that mean business to list, you too can create a business profile.


Working from home by Gitta Hodgetts


The idea of working from home can be very daunting when you start calculating the risk. There isn’t a guaranteed pay cheque at the end of the week. You can’t file for unfair dismissal if all of a sudden you stop getting work. You have to stand on your own two feet and work hard for every dollar you bring in. In the beginning you find yourself busier than you were when you worked nine to five. It’s disheartening because there’s no secret code to make it work, there will be days that are extremely slow. You’ll tell yourself to give up once every so often.

Yet in spite of all the risks, writing from home to pay my bills has been one of the most liberating choices of my life. I get to decide what I write, how much for and if I write at all. It’s the perfect job for a university student because my time becomes my own. I am able to plan each part of my day around assignments and class time, without worrying about being let go from a casual job that wants me around more. One of the biggest plus sides, is that it allows me to build up a portfolio of paid work, that I can show to future employers and prove my worth.

Creativity has always been at the centre of who I am as a person. Ever since I was a kid I have been writing stories, even if they used to be about sporting heroes coming into my life to make me a superstar. Now, thanks to the internet and social media, I am able to make money off the one thing I believe I am destined to do. It’s a genuinely uplifting thing and while I have to work hard and earn every dollar that I make, the reward is more that worth it.

The key to working online is knowing what you’re good at. Believing you can achieve something is half the game. If you believe you can, others will too – your passion will shine through. Determining what you’re going to sell is the easier part. Planning the best way to monetise it is a different story. There are lots of options out there, Google Adcents, affiliate marketing or you could plan to sell your services directly. Not every option works for every product or skill set and it’s important to map out where you plan to go and how you are going to get there.

The next step is to determine whether there is a niche for your skill or product. When it comes to writing, the demand is ample and constant. Not every skill set is that easy to build your name in though. For example, trying to sell clothes online puts you in direct competition with BooHoo, Myers and eBay. If you do decide to enter a market where the competition is that high, you have to find yourself an edge. In other words, you need to be able to offer something the majority of your competition can not. Even then, building a reputation and having brand name awareness will be key.

Search Engine Optimisation (SEO) will be vital in helping you do this. SEO crawls your website so that it will appear high on the list of links a search engine, such as google or, will compile. This helps trading posts and Gumtree appear above eBay, when you type “buy and sell websites” into google. eBay relies very heavily on brand name, and it can get away with doing that, because eBay is the google of buying and selling goods online. People who are starting out, particularly people who work by themselves, can’t afford to rely on brand name. Investigating how to make SEOs flag your sites, will go a long way to making you successful.

Overtime you will build a client base and it’s important to keep in contact with them. You are selling a service at the end of the day, and you aren’t the only one doing it. Keeping up a friendly narrative with your client’s will help them to feel valued and will encourage them to come back again. Communicating with your client base needs to rely on much more than just a twitter following, who read your tweets every now and again. Lots of people see email as an outdated way of communicating but its a good way to communicate with your clients in a personal way, while still maintaining a professional appearance. A newsletter, detailing new services you offer and your latest achievements to date, won’t go astray either.

At the end of the day, anyone who knows their way around a computer can make money from their kitchen table. Success will depend on a stubborn persistence to keep going, even on the days you feel you’ve made a mistake. Working from home isn’t a shortcut to making thousands of dollars, it’s the key to making a living doing something you love. If you want to be a graphic designer, a writer, start a website making business or have another unaccomplished dream, there is no excuse not to tackle it head on. It’s the twenty first century, our technology is limitless, if you really want to do it – there is no reason why you can’t. Just remember to investigate thoroughly, plan ahead and you’ll remain on the top of your game.

Gitta sends us a photo of her and her Cozy looking workspace

Click here to view Gitta’s contact page.

The importance of Social Media and Digital Marketing, by Libby Shaw.

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Libby Shaw from 30 Darlo PR and Marketing gives us her explanation of the importance of marketing, she is a woman of many abilities, specialising in digital marketing, copywriting, blog posts, ghost writing, web content creation, website creation, SEO, PR. 

Libby is very approachable and available to help you on AirTasker, which is a very simple App and website to find people to help you online or in person with odd tasks, it also handles all the payments, she is very successful with her AirTasker duties and takes them seriously, almost generating a full-time job for her working from home, she has a website thats about to be launched for her business to help your business grow, so keep an eye out for her and her business.

She is based in Sydney, NSW and contactable on her Facebook page as she can help you online. ~

For any business in 2017, social media and digital marketing is going to play a major part in your success. It enables you to connect with audiences that may be far away and this can help you increase your customer base and connect with customers you otherwise wouldn’t be able to. The major thing is that you first need to build awareness of your brand and you can’t do this with social media alone. You’ll need to develop a marketing strategy that combined both old, and new media.

If you’re running a restaurant or a beauty salon, you need to connect with people in your local area and those online. The only way you can do this initially is with brochures in your local area. This is essential because it means you’re going to reach those who will use your business. There’s no point advertising to customers that aren’t going to purchase you. By advertising to your audience in your local area you can get the foot traffic you need.

The physical local marketing supports the online marketing that you do. You see, you need to drive traffic to your social media sites. You can’t do that if people don’t know about you. Physical marketing will help build word of mouth referrals. Word of mouth remains one of the most important ways to make yourself even with new technology. To drive people to your social media sites, you can run “refer a friend” promotions. These encourage people to spread the word because there’s something in return for them potentially.

Then once you’ve built a local profile and your social media you can look at building the SEO on your website. A lot of businesses focus on if people can find them searching their business name. There’s no point to that unless people know you exist. You need to focus on your search for generic terms. If you’re a marketer then focus on “marketing Sydney” or “design Brisbane.” That will help you be found.

Social media can also help your website’s rank improve. There are so many factors in improving brand awareness. One such factor is through the utilisation of social media. Social media will drive traffic to your website and vice versa. It is of course essential that you can convert those visits to sales, so be sure that you have an appealing website that will prompt people to pick up the phone and give you a call.

Attracting new business isn’t the only reason you need to use social media. Simply having social media sites gives your business more credibility and in today’s competitive world that’s essential. When people are hiring a service, they want to know that they’re dealing with a legitimate business and that they can easily contact them if they need to. While people still prefer to pick up the phone, even having an email is enough as long as you monitor it regularly and reply to business requests swiftly.

These are just some of the reasons why social media is essential for your business. In general, it can help you increase your customer base but it does need to be used in conjunction with other marketing.

Libby shows us a photo of her and her desk space

Libby Shaw – 0422 591 815

Self Development is Key

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Self Development is Key – Find the time

I am a huge believer in self development, without it I believe you will not live a full-filling life and some even struggle, you may find it hard to make ends meet or to understand how to move on from one thing to the other in life and end up working a Groundhog Day job.  I love a challenge, I love to learn, experience new things in life and be creative.  Every chance I get to learn or take on a new course of study I take it, I’ve studied around working horrible shift worker 12 hour rosters, all you need is determination and to pick something of interest.

You might think you don’t have enough time or your busy with the kids and up keeping the house, take the time to research ideas first on how to improve things and make things easier for yourself and the family, there is many blogs out there with great ways on how to make life easier or how to work around things to save you time, all you may need is just another persons perspective.

There are many ways out there to do self development, you don’t have to spend thousands of dollars and years at Uni, there’s self help books out there such as “Make it Happen” by Michelle Bridges, a bit about my past, I always hated reading books growing up, I never had the patience to sit down and read, I still can’t get into fiction books, but I picked up this book at the airport when I was dreading having to fly back to work wondering what can I grab to distract me this swing, how am I going to make it through another swing, shortly after I turned 31, I was going through a Nervous break down, the fifo company I worked for flew me home as I was showing high levels of Anxiety, and had to go through a number of counselling sessions to come back to work (bad workplace relationship it’s a long story and I’m not allowed to talk about it, I’m still physically and mentally healing from it) I couldn’t get my head out of this book and it got me back into the gym, I’ve now made it my goal to run regularly, I hated running until now, now I love it, you need fitness for work if you want to have a great quality of life and career. I completely understand and agree with what Michelle says in this book, It’s a great read and there is many more out there by her and other authors as well I can’t keep my head out of books now. It’s also been great having great role models in my up bringing such as Tanya Spencer who has turned her bad life experiences into Life Coaching for others, she has spent thousands on training to accomplish this, she will soon be listed as a Fembuiz.

You can also take on small courses, their listed everywhere these days, I’ve done short photography courses ran by professional photographers who have done the hard yards at Uni, or go to TAFE, I’ve done photography there as well, a part-time course over 6months, one 3 hour session every week is all it took and at the end you have a certificate to add to your portfolio, it’s not even expensive.

There’s also online courses, I’ve done one with Open Colleges and they have different payment plans, I’ve just signed up to another one a month ago so now I will be working a fifo roster, starting up this new business Fembuiz Directory and studying. If I’m not studying I just don’t feel as though I’m getting the best out of life, there is so much hidden knowledge out there, you just have to search for it. The world is my Oyster, Mmmmmmmm Oysters.

You might take on a course of study that your passionate about then halfway through think it’s not what you want anymore it’s been a waste of money – I think this is fear a lot of people take on that stops them from wanting to enrol in a course, even if this happens keep going and finish the course, this is knowledge that you now have, this will never be a waste of money, you would of still gotten something useful out of the course, still put it on your resume, employers love to see that your actively minded even if it’s nothing to do with the job your applying for, and this is also something to look out for when hiring new staff. You may not use that knowledge now but you may need it one day, it’s never a waste. When you do finish that course, if your passionate about it or not you will still have that great feeling of achievement, your passion may change into something else or you may turn that passion into a business, my Dad always told me that if you do something that you enjoy and your passionate about you will never have to work a day in your life, some people know know what their passionate about straight away some people it takes a few trial and errors or even a U-bolt in the opposite direction.

You can always take on a small course before you take on the big one to test out how passionate you are about that subject or ask a company if you can do a day of volunteer work to see what it’s like and get some inside information or just to get those feel good vibes before spending that money and signing up, then when you do the course you have a little head start for yourself.

If your employer ever offers to put you through training take it, don’t see it as an insult and don’t be scared that you might fail, there is heaps of help out there such as tutors or asking another staff member to assist you, sometimes courses cost hundreds or even thousands and it’s you that gets that certificate at the end, not the company, you did it, you own it, but they paid for it, win win situation. I once approached my employer and said I wanted to do the Accounting Clerical & Finance course at the local TAFE, this involved 1 night class every week for 6 months and a lot of studying around work to keep up with it, it was a lot harder then I thought and chewed up a lot of my free hours, I completed it but I didn’t want to take Accounting up a profession, numbers were haunting me in my sleep, even though I could do my book keeping myself I hire someone else to do it as my time is more valuable and I’d rather hire an expert who can do it better then me, but I still have that knowledge and can understand what she’s on about, in most cases.

It’s incredible the amount of ways to Self-develop these days, I actually budget for it, you could budget thousands yearly or you could budget $30 a month for a book, if your really strapped for cash there’s facebook pages, blogs, websites, or tutorials, YouTube is amazing for this, I say “Ask Google” a lot, I’m dead certain google knows everything but you must be weary as anyone these days can put anything on the internet, always read into a number of websites or articles on the same topic in case it’s contradicting then judge for yourself.

Happy learning fellow Fembuizers.  From the Fembuiz Honcho – Rebecca Bennett